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BIMA10 Winner: The Big Fix Up



Bringing Wallace and Gromit to life in AR for the first time, Oscar winning studio Aardman Animations partnered with Fictioneers (a consortium of Potato, Tiny Rebel Games and Sugar Creative) for the release of ‘The Big Fix Up’.

Starring the famed duo, the app which launched in January 2021, uses the power of augmented reality to follow the iconic characters’ first new adventure in a decade, their latest business venture, Spick & Spanners taking on the challenge of fixing up Bristol (home of Aardman), with the player as the new employee of the company.

Combining the very latest in augmented and mixed reality techniques, this all-new Wallace and Gromit story allows users to delve right into the action. It’s an interactive journey of physical and digital experiences that play out in the real world around them, through the ‘window’ of their smartphone.

Available on iOS and Android worldwide (with the exception of China and Singapore), the free app creates a narrative-driven experience, taking the user through AR gameplay, CG animations, in-character phone calls, extended reality (XR) portals, and comic strips.

The Big Fix Up has secured more than 200 pieces of press, as well as features on the App Store and Google Play.

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BIMA, 1 year ago