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BIMA10 Winner: The Big Fix Up

07/10/2021
Associations, Award Shows and Festivals
London, UK
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Credits

Bringing Wallace and Gromit to life in AR for the first time, Oscar winning studio Aardman Animations partnered with Fictioneers (a consortium of Potato, Tiny Rebel Games and Sugar Creative) for the release of ‘The Big Fix Up’.

Starring the famed duo, the app which launched in January 2021, uses the power of augmented reality to follow the iconic characters’ first new adventure in a decade, their latest business venture, Spick & Spanners taking on the challenge of fixing up Bristol (home of Aardman), with the player as the new employee of the company.

Combining the very latest in augmented and mixed reality techniques, this all-new Wallace and Gromit story allows users to delve right into the action. It’s an interactive journey of physical and digital experiences that play out in the real world around them, through the ‘window’ of their smartphone.

Available on iOS and Android worldwide (with the exception of China and Singapore), the free app creates a narrative-driven experience, taking the user through AR gameplay, CG animations, in-character phone calls, extended reality (XR) portals, and comic strips.

The Big Fix Up has secured more than 200 pieces of press, as well as features on the App Store and Google Play.

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About BIMA
BIMA is Britain's digital community. We drive innovation and excellence across the digital industry.

Connectors. Thought leaders. Champions. Change makers.

What we’re here to do

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.
 
Drive connections
With dedicated networking events, featuring smart and friendly facilitation from the BIMA team, and with networking baked into everything we do, BIMA events are where the industry meets and makes connections. Our Directors Dinners give industry leaders a highly-valued private forum to resolve challenges and share opportunities with peers.
 
Deliver thought leadership
Our members benefit from 60+ thought leadership events per year, roundtables on specialist topics, white papers and masterclasses.
 
Champion excellence
BIMA provides a public platform to recognise the thought leaders, innovators and rising stars who are fueling the new economy. Our awards vehicles include the Hall of Fame, BIMA 100 and BIMA Advance Awards.
 
Create change
BIMA’s work to tackle the skills gap starts in secondary schools with our powerful nationwide initiative, ‘Digital Day’. We are active at every stage of the talent pipeline, promoting apprenticeships and helping digital employers shape the relevancy of University course content and secure guest lectureships. Our inter-agency mentoring programme takes our members' teams to the next level.

Our structure
Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.
 
Communities
BIMA Communities come together to network, connect opportunities and share/ create knowledge and best practice. Communities are regional or practice led. Each community has an appointed Council that develops the wider community.
 
Think Tanks
Think Tanks are communities, each with an appointed council, that explore, set standards and disseminate knowledge around emerging spheres of interest.
 
Groups
BIMA Groups, each with an appointed council, drive and realise BIMA’s purpose.