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Don't Go To City Centre (Case Study)

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CLIENT

ADVERTISER: MAF Properties – City Center

CREATIVE AGENCY

CREATIVE AGENCY: FP7McCANN CAI

MANAGING DIRECTOR: Amr Kalaawy

GENERAL MANAGER: Sondos Effat

CREATIVE DIRECTOR: Mostafa Sherif

ASSOCIATE CREATIVE DIRECTOR: Abdallah Hussein

SENIOR COPYWRITER: Nour Abdelhamid

GROUP ACCOUNT DIRECTOR: Farah Mansour

SENIOR ACCOUNT MANAGER: Mo’men Abutaleb

ACCOUNT EXECUTIVE: Omar Magdy Sherif

REGIONAL HEAD OF STRATEGY: Tahaab Rais

HEAD OF STRATEGY: Naila Fattouh

SENIOR STRATEGIST: Sabrina El Ghoneimi

STRATEGIST: Mostafa Darwish

AGENCY SENIOR PRODUCER: Ashraf Hosafy

AGENCY PRODUCER: Ahmad Kamel

PRODUCTION COMPANY

PRODUCTION COMPANY: GoodPeople

EXECUTIVE PRODUCER: Khaled Zaki

HEAD OF PRODUCTION: Mahmoud Derbala

PRODUCER: Karim Osman

LINE PRODUCER: Jihad Abo Shady

DIRECTOR: Mohamed Fathy

DOP: Pierre Mouarkech

ART DIRECTOR: Eslam Hassan Shawky

Post House: Lzrd

Post Producer: Nada Gaber

Editer: Amr Rabie

Editer: Ahmed El Sherbiny

SOUND

SOUND COMPANY: The Garage

SOUND DESIGNER: Hosny Ali

FP7 McCann Cairo, 28 days ago