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Childrens Welfare is a Danish kids hotline and chat, that allows kids to have a professional they can reach out to, and get help and counselling for big and small challenges. As society is developing and becoming more diverse, they want to more visible towards kids and young people with ethnic minority. 

For this purpose, we decided to build a campaign around a short film, that follows the three main characters Aya, Salim and Caro. 

The film was seen more then 60.000 times, and the viewers that were directed into Childrens Welfare webpage, spent more then 9 minutes in average exploring their webpage. 

See the whole film here: STILLE ROLIGT


Advertiser: Childrens Welfare

Creative Agency

Creative Agency: Liberate Agency

Art Director: Patrick Chan

Strategist: Niddal El-Jabri

Executive Creative Director: Patrick Chan

Creative Director: Simon T. Jensen

Production Company

Production Company: Jonas Risvig

Director: Jonas Risvig

Producer: Jonas Risvig

Genres: People, Idents, Storytelling, Dialogue

Categories: Short films, Short Films and Music Videos

Liberate., 1 month ago