Heartkids 'Things Can Change In A Heartbeat'
Things really can change in a heartbeat, and we're very proud to have worked on such an important campaign & cause along with the wider industry for #heartkidsaustralia. Limehouse produced the CGI & retouch for the glowing neon heartbeat in each of the image variations, and we’re proud to have been involved in a campaign that has since raised $300k in donations for children's heart health. Incredible results with more info here.
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With Congenital Heart Disease (CHD) affecting 1 in 100 babies (one born every three hours), the multi-channel campaign captured the emotional and physical impact a diagnosis can have on Australian families. The campaign was supported with an outdoor and digital campaign that focused on the significance of a single heartbeat. 'Things can change in a heartbeat' images were awarded in BestAds for 'Print' here. Full campaign info here.
Advertiser: Heartkids Australia
Creative Agency: DDB Sydney
Art Director: Sam Raftl
Copywriter: Tom Lawrence
Executive Creative Director: Matt Chandler
Senior Print Producer: John Wood
Media Agency: Initiative
Photographer: Chris Budgeon
Production Company: Photoplay Photography
Studio: Headquarters Studio
Executive Producer: Alison Lydiard
Producer: Eve von Bibra
Photography Post Production
Post Production Company: Limehouse
CD & Head of Retouching: James Lucas
CGI Artist: Conor 'Goon'
Producer: Ashlee Savins
Categories: Health care, Beauty & HealthLimehouse, 1 month ago