Blue Ribbon Classics 'Christmas' Making Of
For Blue Ribbon, we accessorised their classic Aussie ice cream with festive & syrupy components all in CGI. A huge drawcard with building in CGI is the ability to repurpose core 3D assets across different visual variations to save on time & budget. For Blue Ribbon Classics, we initially created a base visual, before adding in themed variations for Xmas and Easter.
We had especially good fun in the R&D stage creating the candy-like lettering and adapting to the Xmas version of their campaign you can see in this making-of video.
Advertiser: Blue Ribbon Classics
Creative Agency: Clemenger BBDO
Art Director: Rowan Foxcroft
Executive Creative Director: Darren Wright
Head of Craft: Dan Mortenson
Head of Integrated Production: Claire Bisset
Group Account Director: Connor Walsh
Senior Account Manager: Anna Mounsey-Heysham
Post Production Producer: Kirstin Lees
CGI & Retouching: Limehouse
Categories: Food, SweetLimehouse, 1 month ago