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Blue Ribbon Classics 'Christmas' Making Of

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For Blue Ribbon, we accessorised their classic Aussie ice cream with festive & syrupy components all in CGI. A huge drawcard with building in CGI is the ability to repurpose core 3D assets across different visual variations to save on time & budget. For Blue Ribbon Classics, we initially created a base visual, before adding in themed variations for Xmas and Easter.

We had especially good fun in the R&D stage creating the candy-like lettering and adapting to the Xmas version of their campaign you can see in this making-of video.

more on our website >>


Advertiser: Blue Ribbon Classics

Creative Agency

Creative Agency: Clemenger BBDO

Art Director: Rowan Foxcroft

Executive Creative Director: Darren Wright

Head of Craft: Dan Mortenson

Head of Integrated Production: Claire Bisset

Group Account Director: Connor Walsh

Senior Account Manager: Anna Mounsey-Heysham

Post Production Producer: Kirstin Lees

Production Company

CGI & Retouching: Limehouse

Genres: Illustration

Categories: Food, Sweet

Limehouse, 1 month ago