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Bud Light - "Underplayed" Feature Length Documentary

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A feature-length documentary developed by Anomaly, the film explores gender, ethnic, and sexual equality issues in the music space, through the lived experience of artists including Canada's own Juno Award winning artist REZZ, singer, producer, songwriter and DJ Alison Wonderland, award-winning sister duo Nervo, and a host of other incredible talent (included below). On International Women's Day, Bud Light Canada donated $1 for every share of the film's trailer to Women in Music Canada (WIMC) in hopes of bringing attention to the topics explored in the film.

The film, funded by Bud Light Canada, was directed by Stacey Lee, and boasts a nearly all-female cast and crew, from the cinematographer and lead editor to the composer.


Client: AB InBev

Brand: Bud Light

VP of Marketing for Labatt Breweries of Canada: Todd Allen

VP of Marketing for Labatt Breweries of Canada: Andrew Oosterhuis

Director of Marketing for Bud Light Canada: Natalie Lucas

Director of Marketing for Bud Light Canada: Becky Lindsay

Senior Brand Manager for Bud Light: Kevin De Gruijter

Sr. Director – Budweiser & Bud Light: Mike D’Agostini

Creative Agency

Creative Agency: Anomaly

Executive Creative Director/Partner: Pete Breton & Dave Douglass

Group Creative Director & Writer: Neil Blewett

CEO & Partner: Franke Rodriguez

President, Managing Director & Partner: Candace Borland

Group Business Head: Matt Holton

Business Director: Dori Adams

Account Supervisor: Kayla Christenson

Account Executive: Jordy Francescangeli

Group Strategy Director: Paul Lipson

Director of Communications Strategy: Alex Avendaño

Head of Production: Janice Bisson

Agency Producers: Nicole Poon, Annya Williams, Frances Smith

Lead Designer: Melissa Zeta

Head of Design: Shawn Lambino


Director/Writer: Stacey Lee

Producer: William Crouse

Director of Photography: Zoe Simone Yi

Executive Producer: Bud Light Canada

Executive Producers: Julien Christian Lutz & Taj Critchlow

Editor/Writer: Georgia Dodson

Story Editor: Joe Peeler

Finishing Editor: Anthony Mathile

Music Composer: Kate Simko

Head of Production: Adam Palmer

Production Coordinators: Dean Rosen & Charlotte Travers

Production House: Fela

Editing House: Whitehouse Post

External Credits

PR Agency: Veritas Communications

Media Agency: Vizeum Canada

Film Sales & Distribution: LevelFILM INC

Anomaly Toronto, 1 month ago