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NZ NATIONAL LOTTERY 'Stacks of Cash'

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From the slogans, 'Somewhere right now, someone feels like this' and 'Winning Happens', the idea was born to take unsuspecting Auckland locals off the street and convince them to participate in a film shoot. Minutes later they were dressed the part and taken to set, where they became the lead actors of the scene. Then something even cooler happened, they instantly won! The 'street cast' characters and captured reactions are priceless.
Client

Advertiser: New Zealand Lottery

Brand: Instant Kiwi

Post Production / VFX

Post Production Company: D'luscious

VFX Supervisor: Chris Grocott

Creative Agency

Executive Creative Director: Andy Fackrell

Executive Producer: Judy Thompson

Creatives: Jay Hunt, Pete Gosselin

Production Company

Director: Lionel Goldstein

DOP: Crighton Bon

Executive Producer: Andrew Morris

Producer: Warren Keuning, Andrew Morris

Production Company: Luscious International

Music

Composer: Peter Van de Fluit

Sound Design: Coopers

Offline

Edit Company: Toybox, Het Digitaal Geweld

Editor: Sam Brunette (Toybox), Philippe Lods (Toybox), Manu Van Hove (Het Digitaal Geweld)

Czar BE, 7 years ago