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Blue Ribbon Classics 'Easter'

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For Blue Ribbon, we accessorised their classic Aussie ice cream with festive & syrupy components all in CGI. A huge drawcard with building in CGI is the ability to repurpose core 3D assets across different visual variations to save on time & budget. For Blue Ribbon Classics, we initially created a base visual, before adding in themed variations for Xmas and this Easter version.

more on our website >>
agency - Clemenger BBDO
executive creative director - Darren Wright
art director - Rowan Foxcroft
head of craft - Dan Mortenson
head of integrated production - Claire Bisset
group account director - Connor Walsh
senior account manager - Anna Mounsey-Heysham
post production producer - Kirstin Lees
brand manager - Genevieve Young
marketing manager - Melanie Chen
CGI & retouching - Limehouse

Genres: Illustration

Categories: Food, Sweet

Limehouse, 4 months ago