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Benriach - A World of Flavour - OOH

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Our brief was to launch Benriach whisky to a global audience. What makes Benriach special is its cask maturation process. Most Whiskies are matured in oak casks that used to contain sherry or bourbon. But Benriach uses a wide range of casks from all over the world – Marsala wine from Italy, Port from Portugal, Rum from Jamaica, as well as Bourbon from the USA and Sherry from Spain. The Master Blender defines it as: “A rich, multi-layered character”. This is also the way our audience describes themselves. Their mantra is: ‘WE ARE A SUM OF OUR EXPERIENCES…Who we are today is a reflection of the knowledge, experiences and treasures we collect throughout our lives. The more eclectic and diverse these experiences, the more multi-layered and intriguing we become.” So, we created a ‘beautiful deconstruction’ of all the rich and diverse experiences that have gone into making Benriach what it is: A WORLD OF FLAVOUR. Working with Jonathan Knowles, one of the world’s most awarded photographers, we set about creating a campaign that looked like no other in the whisky world.


Advertiser: Brown Forman

Client: Andrew Watson

Creative Agency

Creative Agency: Southpaw

Art Director: Glenn Smith

Strategist: Niki Macartney

Creative Director: Glenn Smith

Copywriter: Glenn Smith

Business Director: Claire Lambell

Account Director: James Porter

Digital Editors: Liam Hayes & Alex Webster

Retouching / Artworker: Scott Wackett

Production Company

Production Company: Jonathan Knowles

Photographer: Jonathan Knowles

Food Stylist: Rebecca Rauter

Post Production: Gareth Pritchard

Assistants: Jack Baldwin and Celeste Knowles

Categories: Spirits, Alcoholic Beverages

Southpaw, 4 months ago