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Walkers - Go Big Or Go Home

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AMV BBDO, in partnership with Initials Marketing, has created an original digital campaign for Walkers, aiming to drive sales and awareness by getting young males to buy a pack of Deep Ridged and play ‘Go Big or Go Home’. ‘Go Big or Go Home’, a multi-platform immersive video experience, could win you up to £50,000. Walkers Deep Ridged, personified by the game’s fictional host Lester Leycroft, invite you to trade your pack of crisps for the opportunity to win £5, then £25, all the way to the grand prize of £50,000. The campaign consists of a complete multi-device website build, 25 individual videos, an online promotional video, digital banners, on-pack designs and a full social media content strategy.

Advertiser: Walkers

Brand: Deep Ridged

Creative Agency

Creative Agency: AMV BBDO

Art Director: Tim Riley

Copywriter: Tim Riley

Media Planner: Benjamin Cooper

Planner: Lilian Sor

Categories: Food, Confectionery

AMV BBDO, 7 years ago