Thu, 09 Sep 2021 23:55:20 GMT
Serious facial hair requires serious maintenance and anyone who’s ever crafted a chin curtain of respectable quality will know that the bathroom sink can cop a hearty dusting.
Luckily, Tooletries’ range of innovative bathroom products mean furry folks can shift their manscaping to the shower and keep their sink in as pristine condition as their beard.
To introduce these new products and enable a new behaviour, we harnessed the everyday phenomenon of face pareidolia (seeing faces in inanimate objects) to deliver an instant, memorable get.
Head of brand experience: Josh Cockburn
Creative Agency: Showpony
Art Director: Jonathan Pagano
Creative Director: Parris Mesidis
Designer: Nic Maumill
Designer: Charlene Chang
Finishing Artist: Chico Zuccato
Photographer: AJ Moller
Retoucher: Eduardo Gomez