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Serious facial hair requires serious maintenance and anyone who’s ever crafted a chin curtain of respectable quality will know that the bathroom sink can cop a hearty dusting.

Luckily, Tooletries’ range of innovative bathroom products mean furry folks can shift their manscaping to the shower and keep their sink in as pristine condition as their beard.

To introduce these new products and enable a new behaviour, we harnessed the everyday phenomenon of face pareidolia (seeing faces in inanimate objects) to deliver an instant, memorable get.


Advertiser: Tooletries

Head of brand experience: Josh Cockburn

Creative Agency

Creative Agency: Showpony

Art Director: Jonathan Pagano

Creative Director: Parris Mesidis

Designer: Nic Maumill

Designer: Charlene Chang

Finishing Artist: Chico Zuccato

Photographer: AJ Moller

Retoucher: Eduardo Gomez

Showpony, 8 months ago