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Sanctuary Spa - This Counts

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From a national survey we discovered there’s currently a ‘self-care gap’ amongst women in the UK; they WANT to self-care but they’re NOT DOING it enough because they feel guilty putting themselves first. Using behavioural nudges and a healthy dose of humour we are shining a spotlight on what #selfcare really is and reframing the way women look at it. #ThisCounts


Advertiser: PZ Cussons

Global Marketing & Product Development Director, Sanctuary Spa: Jacqueline Burchell

Head Of Brand, Sanctuary Spa: Peter Stocks

Creative Agency

Creative Agency: Southpaw

Creative Director: Glenn Smith

Strategist: Niki Macartney

Copywriters: Tamsin Windsor, Glenn Smith

Art Director: Glenn Smith

Agency Producer: Pippa Ashdown

Account Director: Vanessa Souto-Axell

Retouching / Artwork: Scott Wackett

Production Company

Production Company: Caviar London

Director: Andrea Jade Colomb

Photographer: Kate Peters

Genres: Fashion & Beauty

Categories: Beauty & Health

Southpaw, 10 days ago