Amex Business Card Chronicles “The Bunny”
AMEX's latest “Business Card Chronicles” flexes how the brand champions small-biz owners in serious clutch moments knowing the unexpected hurdles these owners face. You know: the equipment meltdowns and last-minute tech upgrades. The nationwide campaign also bypasses cliché “money back” and “point system” statements littered in most credit card commercials to make what membership perks actually equate to feel tangible.
DentsuMB is a global creative agency delivering idea-led brand transformation. We are a next generation global creative agency with 4,000 creative minds in 20 global markets. DentsuMB delivers creative expertise and innovative global solutions for clients, applying big platform thinking to bring ideas to life and deliver world-class creative solutions to meet consumer touch points and work across geographies, cultures, and channels. It gives us great pride to work with the world's most iconic companies, including Ajinomoto, American Express, Asahi Breweries, Canon, Disney, Hershey, Kao, Marriott, Shiseido, Subway, The Coca-Cola Company, and Toyota.