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Amex Business Card Chronicles “The Bunny”

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AMEX's latest “Business Card Chronicles” flexes how the brand champions small-biz owners in serious clutch moments knowing the unexpected hurdles these owners face. You know: the equipment meltdowns and last-minute tech upgrades. The nationwide campaign also bypasses cliché “money back” and “point system” statements littered in most credit card commercials to make what membership perks actually equate to feel tangible.

CLIENT: AMERICAN EXPRESS

SVP, Global Brand Planning and Content - Andy Goldberg
VP, Global Advertising & Brand Content – Katie Washington
VP, Global Brand Content - Allison Silver
Senior Manager, Global Brand Content - Casey Ciminera
EVP, Global B2B Marketing - Clayton Ruebensaal
SVP, Global B2B Marketing – Jessica Ling
VP, B2B Marketing Strategy - Eva Fishner
Director, Global Brand Strategy - Kara Shenton
Director, Brand Strategy – Michael Smith

AGENCY: DENTSUMCGARRYBOWEN

Global ECD - Julie Scelzo
CD- Christina Pitsinos
Sr. AD- Gavi Zarin
Sr. Producer Integrated Production- Katie West
Managing Director - Luke Kenny
Group AD - Chad Whatcott
Acct. Executive- Karen Dorfzaun
Sr. Business Manager- Marie Sawicki
SVP, Music Production - Jerry Krenach

PARTNERS:

PRODUCTION// Smuggler
Director - Brian Beletic
EP- Sue Yeon Ahn

POST PRODUCTION // P.S.260
Editor – Maury Loeb
Editor – Colin Reilly
Assistant Editor – Chris Nicastro
Sr Producer – Evann Payne
Managing Partner – Zarina Mak

FINISHING // P.S.260 Finishing
Flame Artist – Chris Memoli
Flame Assistant – Anthony Augusta
Finishing Producer – Natalie Raffaele
GFX – Pat Lavin
GFX Assistant – Golpar Jalali

COMPOSER // Lightening Studios
Composer – Seth Olinsky

MIX // Sonic Union
Engineer – Michael Marinelli

VO // Judah Friedlander

COLOR // Company 3
Colorist – Tim Masick
dentsuMB US, 4 months ago