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Dear White Parents

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The project was conceived by Margenett Moore-Roberts, IPG DXTRA’s Chief Inclusion and Diversity Officer, and it was developed and produced by IPG DXTRA, a global collective of advertising, marketing and communications agencies committed to leveraging its creative and strategic capabilities to deliver vital impact for people, businesses and society.

A multi-disciplinary team from across several IPG DXTRA agencies collaborated over the course of several months to create the platform. The collective included members from: The Brooklyn Brothers, strategic and creative lead, film production; Golin, integrated communications, content development, earned and social media; Hugo & Cat, website development; Resolute Digital, paid media; R&CPMK, celebrity partnerships, influencer engagement and talent; and Weber Shandwick, content development and creative consultation.

Client

Advertiser: Dear White Parents

Production

Director: Kevin Wilson, Jr., Chelsea Pictures

Anti-racist educator and Production Advisor: Dr. Ronda Taylor Bullock

Producer: Kenton Cummings

Executive Producer: Lisa Mehling, Pat McGoldrick, Chelsea Pictures

Executive Producer: Mary Ellen Duggan, The Den

Editor: Eric Alexander Hughes, The Den

Assistant Editors: Kayla Hashimoto

Colourist: Paul Harrison, Freefolk

Post Production: Untold Studios

Music: Gavin Brivik

Sound Engineer: Parv Thind & Jack Patterson, Wave Studios

Illustration: I LOVE DUST

IPG DXTRA

Executive Producer and IPG DXTRA Head of Diversity & Inclusion: Margenett Moore – Roberts

Creative Agency

Creative Agency: The Brooklyn Brothers

CCO: George Bryant

Global CEO: Jackie Stevenson

Creative Director: Cali Oliver

Creative: Saffron Renzullo

Agency Producer: Sasha Mantel

Managing Director: Sarah Jones

Senior Client Director: Georgia Dixon

Head of Strategy: Will Sansom

Chelsea Pictures, 4 months ago