2K Games "Bioshock"

Upon release, this was the highest rated game trailer in a focus group—ever. That’s when we realized we had tapped into something different and special. Our unconventional process began with scripting scenes based around 2K Games’ wish list of key features to emphasize. Rather than use lo-res game models, we painstakingly rebuilt the entire city and all characters in CG from scratch, creating sequences unique to the trailer with animation techniques that ranged from traditional to motion-capture to match-moving. After the success of the game launch, we followed up with a second spot to underscore the glowing reviews.