Wed, 08 Sep 2021 22:48:38 GMT
In Australia, everyone knows what Keno is. It’s like bingo with a different name. As much a part of pub culture as rump steak and cold beer. Yet the game’s familiarity was making it easy to look past.
To re-instate Keno’s icon status in Tasmania, we didn’t need to educate people about it, we needed to celebrate its culture and players. And so ‘Play on’ was born. A new brand platform that puts Keno’s glorious punters right where they deserve: smack bang in the limelight.
To launch, we created a 3-minute film based around the 3 minutes it takes between every game. And we ran it with 3-minute spots on peak TV – like the Olympic closing ceremony, the footy finals and the 6pm news. Making Keno unignorable once again.
Production Company: Finch
Director: Sam Hibbard
Executive Producer: Corey Esse
Producer: Jane Smith
Production Manager: Francesca Walker
DOP: Sherwin Akbarzadeh
Art Director: Cherith Crozier
Wardrobe: Sandy Burcul
1st AD: Emma Schofield
Casting Lead Role: Mel Mackintosh, Mackintosh Casting
Casting Supporting Roles: Felicity Byrne, Byrne Casting
Sound Company: Heckler
Senior Editor: Andrew Holmes
Executive Producer: Will Alexander
Senior VFX Producer: Amy Jarman
Sound Design: Heckler Sound, Dave Robertson
Post Production Company: Atticus
Grade: Billy Wychgel
Online: Jamie Scott
Executive Producer: Amelia Bromley