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Keno - Keno Play On

Keno
08/09/2021
Creative Agency
Sydney, Australia
3.5k
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Credits
Production
Post Production / VFX
Editorial
Music / Sound

In Australia, everyone knows what Keno is. It’s like bingo with a different name. As much a part of pub culture as rump steak and cold beer. Yet the game’s familiarity was making it easy to look past. 

 To re-instate Keno’s icon status in Tasmania, we didn’t need to educate people about it, we needed to celebrate its culture and players. And so ‘Play on’ was born. A new brand platform that puts Keno’s glorious punters right where they deserve: smack bang in the limelight.   

 To launch, we created a 3-minute film based around the 3 minutes it takes between every game. And we ran it with 3-minute spots on peak TV – like the Olympic closing ceremony, the footy finals and the 6pm news. Making Keno unignorable once again.

About Howatson+Company

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