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Barbarian - Mucinex - Sickwear Case Study

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Advertiser: Reckitt - Mucinex

Cynthia Chen - President, North America
Claudine Patel - VP, Marketing & Innovation
Katelyn Ettenger - Senior CX Journey Manager
Carolyn Nephew - Senior Manager, Performance Media
Echo Xu - Marketing Manager, RB Health
Jessica Shearer - Associate Director, Integrated Planning & Investment Operations
Alvin Tin - Senior Digital Web and Search Analyst
Jose Martinez - Contractor

Digital Creative Agency: Barbarian

Steven Moy - CEO
Courtney Berry - Managing Director
Andrew Dawson - Chief Strategy Officer
Resh Sidhu - Executive Creative Director
Jonathan Ong - Associate Creative Director
Jason Ferguson - Associate Creative Director
Erin Metcalf - Group Account Director
Julia Caffrey - Account Executive
Jeremiah Johnson - Lead Creative Technologist
Su Hyun Kim - Experience Design Director
Grace Oh - Junior UX Designer
Ali Swajkowski - Senior Project Manager
Rachel Gruber - Senior Strategist
Erik Iversen - Producer
Joe Guyt - Production

Media Agency: Zenith

Camille Versini - Director, Digital Investment
Erica Greenberg - Digital Media Supervisor
Lauren Seifert - Associate Media Director

Production Company: Missing Pieces

Danielle Levitt - Director
Ari Kuschnir - Managing Partner/ Founder
Kate Oppenheim - Managing Partner
Brian Latt - Managing Partner
Mike Woods - Director of Immersive Content / Executive Creative Director
Dave Saltzman - Executive Producer/ Partner
Edward Grann - Executive Producer
Rebecca Davis - Head of Production
Mark Elliott - Producer
Josh Sussman - EP

Production Company: Various

Joey Chriqui - Editor - Hype Film
Matt Ferran Editor - 06s, 15s, “Making of”, 30 Livestream Cutdown 30, Case Study
Blase Theodore - Colorist, Contact Post
Steve Hayes - Music, APM
Chriselle Lim, Drew Scott, Daniella Perkins, Jacques Slade, Nava Rose - Influencers
Steven Allen, Christina Viviani - Designers

PR Company: Legend

Grace Leong - CEO
Mike Surabian - Senior Vice President
Kelly Engel - Senior Account Supervisor
Amanda Pisano - Senior Account Executive
Tyler Stephenson - Account Executive
Alexandra Capotorto - Social & Digital Strategist

CRM Company: Response Media

Rochelle Samuels - Director, Media Insights and Analytics
Alex Walton - Operations Manager
Julia Green - Senior Account Director
Kevin Lassiter - Senior Account Manager
Savannah Horne - Account Executive

Categories: Healthcare and Wellness

Barbarian, 2 months ago