Horizon FCB Dubai
Wed, 08 Sep 2021 05:33:57 GMT
The United Arab Emirates is a country where 200 nationalities live together, but speak different languages, and even the same language with different accents. This means communication between people can become difficult, and in different situations words can be misunderstood as they have different meanings in different languages.
we created radio ads based on this cultural context, where two people are having a conversation, thinking they’re making sense, and that they understand what the other is saying – a situation that frequently happens in the UAE.
And, for banks in the UAE, money being lost because of a miscommunication is an absolute no- no.
Creative Agency: Horizon FCB Dubai
Executive Creative Director: Rodrigo Leal Rodrigues
Associate Creative Director: Sarah Salem
Associate Creative Director: Fady Youssef Rofaeel
Creative Director: Rodrigo Leal Rodrigues
Associate Account Director: Tanya Vahanian
General Manager: Reham Mufleh
President, Horizon Holdings: Mazen jawad
Production Company: Fuelcontent
Head of Creative Services & production: Hicham Soubra
Recording Studio: Montage TV Production
Sound Engineer: Albert Ters
Genres: Music & Sound Design, Dialogue
Categories: FinanceHorizon FCB Dubai, 12 days ago