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Japan Airlines - First Encounters

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About Genero
​​Genero is the global creative tech platform helping brands produce best practice content with speed, scale and efficiency. Our end-to-end production platform connects marketers with a global network of professional creatives, replacing inefficient manual processes and enabling brands to produce more, for less, without sacrificing quality.

The brief
Japan Airlines and Ogilvy Singapore were looking to produce a brand video for their campaign ‘Fly once, fly always’, to reach a Southeast Asian audience across digital channels.

Their objective was to showcase the premium experiences available to passengers on JAL, by communicating those magical first time feelings in a dreamlike setting.

The team came to Genero to source a Production Company who could shoot the spot in Thailand where a mock cabin-set had been sourced.

The approach
Through the Genero platform, Japan Airlines and Ogilvy commissioned creators Sherpa Projects, an Australian based digital media studio who produced the film in collaboration with production partners in Bangkok.

Sherpa approached the ‘First Encounters’ brief with a focus on emotion and our ‘five senses’. By targeting the prism of sight, sound, smell, taste and touch, they created a brand video that humanises Japan Airlines’ offering in a captivating way.

The result
The campaign proved successful, with Ogilvy landing a Gold MARKies Award for Most Creative (Digital).

Learn more here.


Advertiser: Japan Airlines

Agency: Ogilvy Singapore

Production Company

Creative Platform: Genero

Production Company: Sherpa Projects

Created in 2019

Genres: Visual VFX, People, Scenic

Categories: Airlines, Travel

Genero, 15 days ago