Mon, 06 Sep 2021 06:46:13 GMT
Genero is the global creative tech platform helping brands produce best practice content with speed, scale and efficiency. Our end-to-end production platform connects marketers with a global network of professional creatives, replacing inefficient manual processes and enabling brands to produce more, for less, without sacrificing quality.
POND’S needed to recreate an existing TVC and key visual for the South African market, featuring local celebrity Ayanda Thabethe. Ayanda is a household name in South Africa being a successful television host, actress, entrepreneur and supermodel.
POND’S came to Genero to find a creative team with experience working with both beauty brands and celebrities, to transform the existing TVC for India for the POND’S Perfect Colour Complex Day Cream product.
The commissioned Genero creator, Tumblefree Films, showcased great experience producing localised content for the beauty industry, as well as working with celebrity brand ambassadors. They proposed a team which could cover every aspect of the production.
"The collaboration with Genero was seamless from scouting the right partners to work with to getting the final production assets we are very happy with. Genero has been patient with us from the start to ensure all communication between client and agency partner flows quickly and effectively." - Sarah Chia, Global Brand Manager, POND's (Skin)
The recreated content highlights the product’s benefits and key messages as the original campaign does, while also being relevant and authentic for the South African market. As the brief required, it’s fresh, upbeat and modern in a style which is engaging and impactful for millennials.
1 x 30 second video, 1 x 15 second second video and 2 x Key Visuals were delivered for the campaign.
Learn more here.
Creative Platform: Genero
Production Company: Tumblefree Films
Director: Dhaval S & Nishtha Shailajan
Executive Producer: Nishant Shailajan
Associate Producer: CA Pankaj Jalisatgi
South Africa Line Producer: TinToy Productions
SA Producer: Warren Ferreira Bean Morgan
Celebrity: Ayanda Thabethe
Director of Photography: Fabian Vettiger
Production Manager: Karly Poyer
Art Director: Jade Poppy Howell
Wardrobe: Nick van Eck
Hair & Make-up: Sam Scarborough
Unit Manager: Clifford Delcie
Catering: Cool Bananas
Storyboard Artist: Vikrant Barmate
Post Production Company: Prime Focus Technologies
Online: Vinay Amin
Post Producer: Ashish Sutar
Music: Pallav Baruah
Sound Studio: Songbird Studios
Genres: Animation, People, Fashion & Beauty
Categories: Skin care, Beauty & HealthGenero, 16 days ago