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Pond's - Perfect Colour Complex Day Cream - South Africa

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About Genero​
​​Genero is the global creative tech platform helping brands produce best practice content with speed, scale and efficiency. Our end-to-end production platform connects marketers with a global network of professional creatives, replacing inefficient manual processes and enabling brands to produce more, for less, without sacrificing quality.

The brief
POND’S needed to recreate an existing TVC and key visual for the South African market, featuring local celebrity Ayanda Thabethe. Ayanda is a household name in South Africa being a successful television host, actress, entrepreneur and supermodel.

POND’S came to Genero to find a creative team with experience working with both beauty brands and celebrities, to transform the existing TVC for India for the POND’S Perfect Colour Complex Day Cream product.

The approach
The commissioned Genero creator, Tumblefree Films, showcased great experience producing localised content for the beauty industry, as well as working with celebrity brand ambassadors. They proposed a team which could cover every aspect of the production.

The feedback
"The collaboration with Genero was seamless from scouting the right partners to work with to getting the final production assets we are very happy with. Genero has been patient with us from the start to ensure all communication between client and agency partner flows quickly and effectively." - Sarah Chia, Global Brand Manager, POND's (Skin)

The work
The recreated content highlights the product’s benefits and key messages as the original campaign does, while also being relevant and authentic for the South African market. As the brief required, it’s fresh, upbeat and modern in a style which is engaging and impactful for millennials.

1 x 30 second video, 1 x 15 second second video and 2 x Key Visuals were delivered for the campaign.

Learn more here.

Client

Advertiser: POND'S

Production Company

Creative Platform: Genero

Production Company: Tumblefree Films

Director: Dhaval S & Nishtha Shailajan

Executive Producer: Nishant Shailajan

Associate Producer: CA Pankaj Jalisatgi

South Africa Line Producer: TinToy Productions

SA Producer: Warren Ferreira Bean Morgan

Celebrity: Ayanda Thabethe

Director of Photography: Fabian Vettiger

Production Manager: Karly Poyer

Art Director: Jade Poppy Howell

Wardrobe: Nick van Eck

Hair & Make-up: Sam Scarborough

Unit Manager: Clifford Delcie

Catering: Cool Bananas

Storyboard Artist: Vikrant Barmate

Post Production / VFX

Post Production Company: Prime Focus Technologies

Online: Vinay Amin

Post Producer: Ashish Sutar

Music

Music: Pallav Baruah

Sound

Sound Studio: Songbird Studios

Created in 2019

Genres: Animation, People, Fashion & Beauty

Categories: Skin care, Beauty & Health

Genero, 16 days ago