Mon, 06 Sep 2021 06:25:46 GMT
Genero is the global creative tech platform helping brands produce best practice content with speed, scale and efficiency. Our end-to-end production platform connects marketers with a global network of professional creatives, replacing inefficient manual processes and enabling brands to produce more, for less, without sacrificing quality.
Fitbit has an ongoing need to create locally relevant campaigns for Japan. They came to Genero to find a professional creative team with a deep understanding of the Japanese market.
The creative team would need to take existing US campaigns and reimagine them for Japan, taking into account culture and nuance while clearly communicating the benefits of the product.
Fitbit have worked with Genero creator Strategy SET for these briefs, a full service creative agency and production house located in Tokyo with both English and Japanese language capability.
They take every detail of the campaigns into account, considering casting, locations, music, sound, tone, pace and of course, the script.
For the launch of the Versa 2 Smartwatch for example, Strategy SET reimagined every scene for the Japanese audience. The team brought unique insights to guide new scene developments, from switching the spin cycle scene to Crossfit which is a more popular workout in Japan, to featuring a different breed of dog which is more popular in the Japanese target cities.
View more content produced for the Fitbit Sense and learn more about our relationship with Fitbit Japan here.
Advertiser: Fitbit Japan
Creative Platform: Genero
Production Company: Strategy SET
Director: Chris Rudz
Producer: Adrian Grey
Assistant Producer/Director: Tom Slemmons
Director of Photography: Brandon Strack
Camera Assistant: Alexis Wuillaume
Art Director: Stephanie Warner
Gaffer: Yosuke Shimada
Hair & Makeup: Janeth Leyva Aragon
PA: Shoichi Hanaue, Matthew McLellan
Scriptwriter: Kai Hoshino Sandy
Editor: Issam Kechouri
Colour: Ben Conkey
Genres: Animation, People, Action
Categories: Consumer Electronics, WearableGenero, 22 days ago