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Grant's - From Grain to Glass

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About Genero
Genero is the global creative tech platform helping brands produce best practice content with speed, scale and efficiency. Our end-to-end production platform connects marketers with a global network of professional creatives, replacing inefficient manual processes and enabling brands to produce more, for less, without sacrificing quality.

This piece is one of our favourites from the archive. 

The brief
The whisky category is a crowded space and Grant’s were keen to stand out with this campaign. The team wanted to create a 90 second video that brought to life the journey of their whiskey from ‘Grain to Glass’ at their Scotland distilleries, showing the unique collective process.

The idea
UK Production Company Lobster were commissioned for this brief via the Genero platform. Their final video intertwines the key messages of craft and togetherness, introducing the Maker, the Muscle and the Master to take the viewer on the malting, mashing, fermentation and distillation journey.

It hits the mark in clearly communicating the quality of the Grant’s product while emphasising the collective achievement in everything they do. 

The results
Originally created as a digital campaign, this ad was so well received that Grant’s decided to extend the campaign to run on TV. Cheers to that!

Learn more here.


Advertiser: Grant's


Creative Platform: Genero

Production Company: Lobster Creative

Director: Michael J. Ferns

Producer: Simon McDowell

Director of Photography: Alistair Little

Created in 2017

Genres: Scenic, Storytelling

Categories: Spirits, Alcoholic Beverages

Genero, 26 days ago