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Icelandair - #MyStopover

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About Genero
Genero is the global creative tech platform helping brands produce best practice content with speed, scale and efficiency. Our end-to-end production platform connects marketers with a global network of professional creatives, replacing inefficient manual processes and enabling brands to produce more, for less, without sacrificing quality.

The brief
It’s hard to say no to a stopover in Iceland – even when it could get you in hot water. But not everyone’s aware of Icelandair’s transatlantic stopover service. The airline needed a digital ad that would increase their target market’s awareness of this service in a fun and shareable way, evoking an emotional reaction from the audience.

The work
London Production Company Cat & Weasel were commissioned for this brief through the Genero platform after providing a creative idea that fit within Icelandair’s style and visual language, and at the same time was completely out of the box.

The entertaining story of ‘Mikey the Egg’ provides a scenario of someone being in Iceland when they should be somewhere else, which both reinforces the proposition of breaking up the journey and gives the destination a desirability. It also provides a storyline that can be adapted for further executions in the future.

Learn more here.


Advertiser: Icelandair


Creative Platform: Genero

Production Company: Cat and Weasel Films

Director: Tony Burke

1st Assistant Director: Louis Barron

Camera Assistant: JJ Lorenzo

Producers: Nick Hudson, Philipp Weinrich

Stylist: Tess Loe

Costume Designer: Adriana Restrepo

Hair & Makeup Artist: Emma Croft

Set Runner: Paliev

Post Production / VFX

Editor: Matt Chodan

Assistant Editor: Sam Allen

Colourist: Eddie Nuttall


Sound Recordist: Peter Polak

Sound Designer: James Benn

Created in 2018

Genres: Comedy, People, Scenic, Dialogue

Categories: Airlines, Travel

Genero, 23 days ago