Thu, 02 Sep 2021 04:12:14 GMT
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It’s hard to say no to a stopover in Iceland – even when it could get you in hot water. But not everyone’s aware of Icelandair’s transatlantic stopover service. The airline needed a digital ad that would increase their target market’s awareness of this service in a fun and shareable way, evoking an emotional reaction from the audience.
London Production Company Cat & Weasel were commissioned for this brief through the Genero platform after providing a creative idea that fit within Icelandair’s style and visual language, and at the same time was completely out of the box.
The entertaining story of ‘Mikey the Egg’ provides a scenario of someone being in Iceland when they should be somewhere else, which both reinforces the proposition of breaking up the journey and gives the destination a desirability. It also provides a storyline that can be adapted for further executions in the future.
Learn more here.
Creative Platform: Genero
Production Company: Cat and Weasel Films
Director: Tony Burke
1st Assistant Director: Louis Barron
Camera Assistant: JJ Lorenzo
Producers: Nick Hudson, Philipp Weinrich
Stylist: Tess Loe
Costume Designer: Adriana Restrepo
Hair & Makeup Artist: Emma Croft
Set Runner: Paliev
Editor: Matt Chodan
Assistant Editor: Sam Allen
Colourist: Eddie Nuttall
Sound Recordist: Peter Polak
Sound Designer: James Benn
Genres: Comedy, People, Scenic, Dialogue
Categories: Airlines, TravelGenero, 23 days ago