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Lay's Crispy Subtitles Case

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Client Lay's Vietnam

Advertiser: Lay's

Creative Agency Happiness Saigon / an FCB alliance

Executive Creative Management: Alan Cerutti

Chief Creative Officer: Geoffrey Hantson

Executive Creative Director: Gregory Titeca, Marc Richard

Concept Providers: Mathias Lemielle, Thomas Cappelle

Creatives: Mathias Lemielle, Thomas Cappelle, Nick Stillittano

Copy: Loan Anh Huynh, Nghia Tran, Dee Verwaetermeulen

Design: Dries Lauwers, Aldjia Bessalah

Art & Motion: Truc Mai Hoang Anh, Thuy Pham Vuong Bao

Motion & Editing: Trung Thai Thanh, Remke Faber, Seth Michielsen

Head of Performance: Nhat Qui

Performance & Data Planner: Tien Phan Cam

Strategic Planner: Linh Nguyễn

Account: Son Nguyễn, Ngọc Le, An Nguyễn, Giang Ngo

Producer: Bart Vande Maele

Platform Analyst: Loc Nguyen

Community Outreach: Hieu Phan Duc

Production Agency: Bliss Innovative Maker Studio

Head of Technology: Thomas Colliers

Digital PM: Joni Allaert

Happiness Saigon, 1 month ago