Bulmers - The Alchemy Of The Orchard

The Alchemy of The Orchard is an immersive story of music, visuals and sound, celebrating social reconnection. It takes us from the orchard, where cider is born, right through to that cathartic release when people finally come together again after time apart. The campaign was filmed across 18 months due to Covid - the same time it takes to create a pint of Bulmers - and celebrates the simple moment when 'time bears fruit'.