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Olay ‘Light Sculpture’

12/02/2014
Creative Production Studio
New York, USA
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The brief for this Olay campaign was to generate an organic light exposure to interact and surround the Olay product. The structure needed to be designed around the product as a controlled, but naturally flowing presence. The light needed to have depth and detail and also incorporate a sense of the ‘Definity’ triangular logo. To achieve the control and realism of the exposed light structure we used our unique REALWorld renderingTM solution. This allowed us to test and experiment with various styles of light forms, which could then be tailored to specific shapes around the product. Simulating a model reference for the actual bottle also allowed us to take accurate reflections and glows from the light structure and apply them to the photographic product.
About Taylor James

At our heart, we are problem solvers. By applying our unique multidisciplinary approach, we ensure we are not only answering the business needs of our clients, but providing them with innovative creative solutions and powerful storytelling. We break boundaries, not budgets. We think smart, craft smarter.  

Our team is formed of hybrid creative talent with decades of experience in print, TV, digital production and technological innovation. We care deeply about the creative output of brand content in all its shapes and forms, no matter the medium or audience.  

We know there is no one-size-fits-all content approach when it comes to reaching modern consumers. Taylor James is dedicated to exploring the benefits of cutting-edge production technologies to offer original, world-first ideas that spark imagination, change behaviors and transform experiences.

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