Hobby home page
IPA Banner Global Recognition
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Olay ‘Light Sculpture’

 74 Add to collection
The brief for this Olay campaign was to generate an organic light exposure to interact and surround the Olay product. The structure needed to be designed around the product as a controlled, but naturally flowing presence. The light needed to have depth and detail and also incorporate a sense of the ‘Definity’ triangular logo. To achieve the control and realism of the exposed light structure we used our unique REALWorld renderingTM solution. This allowed us to test and experiment with various styles of light forms, which could then be tailored to specific shapes around the product. Simulating a model reference for the actual bottle also allowed us to take accurate reflections and glows from the light structure and apply them to the photographic product.
Taylor James, 7 years ago