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Haägen-Dazs | Secret Sofa

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Multiple award-winner. Due to national lockdowns, in just three weeks we pivoted an experiential event into an entirely virtual experience. The multi-social media campaign was named a 'Best in Class use of Community' by Facebook and included a TikTok debut for the brand, 3 million views and a +97% week on week sales increase for the luxury ice cream brand.

Client: Haägen-Dazs

Creative Agency

Agency: Agency Space

Art Director: Lia Rodgers & Rosie Howe

Designer: Rosie Palmer

Executive Creative Director: Greg McAlinden

Motion Graphics: Will Meighan

Senior Account Manager: Anthea Knight

Associate Director: Sean Kelly

Influencer Agency

Agency: Taukumi

Genres: Luxury

Categories: Food, Desserts

Space, 1 year ago