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‘Inhalers’Embed With Credits

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We worked with Woolley Pau Gyro to create these two images for an inhaler product for pharmaceutical giant Teva UK. The two scenes, situated within a hospital environment, consist of an ambulance and a doctor made entirely of inhalers and spacers set in photographic backgrounds. The talent was photographed in our TJ studio and the corridor and ambulance background were shot on location. The inhalers were built entirely in CGI so we could then build models of an ambulance and a doctor out of them to the utmost realism, to place in the photographic scenes. We shot Environmental HDRI’s to accompany the two background photos to enable us to achieve a truly photorealistic final result; ensuring the lighting and reflections rendered in the CGI matched exactly to the photographic backplate. Having control over the complete production enabled us to match the brief of the agency to their exact visual desire for the brand.

Categories: Pharmacy, Medicine and remedies

Taylor James, 8 years ago