Southern Water - Southern Water
To spread Southern Waters' vision to create a resilient water future for the South East of England, Be The Fox was tasked to create a TV ad, sharing water saving tips through a heartwarming narrative piece, demonstrating how little actions go a long way.
Our 30” spot features a young girl rescuing leftover water from her paddling pool, carefully delivering it to her neighbour’s front door for reuse; doing her bit to help save water. With this simple, gently humorous and heartwarming idea, we highlighted Souther Water’s key message: “It all makes a difference!”, leaving viewers feeling inspired and uplifted.
Be The Fox handled all elements of the project from creative ideation to Clear-cast, meaning a simple one-stop-shop for Southern Water. In less than 2 months we wrote, shot, cut, cleared for broadcast and delivered the final ad, shot in stunning 4K.
Megan Wynes, Head of Brand and Content at Southern Water, says: "We are so happy with our advert. Be the Fox really understood our brand tone of voice and personality and captured it beautifully in the advert. It feels like us, the real us, not the faceless corporate that people imagine. The casting, location and script were spot on and needed very little input from us. They took the time to really understand our brief and delivered beyond our expectations."
Be The Fox is an award-winning creative agency that tells stories with a beating heart.
We combine editorial expertise with high-end production values to make quality films built on compelling narratives for digital, social and TV.
We know how to find stories that audiences care about and to tell them with heart. Through our storytelling craft and production expertise, our films are authentic, compelling and memorable, helping brands get closer to their audiences and remain culturally relevant.
Our talented team is made up of award-winning directors, producers, DOPs, editors and animators with experience across social and digital content, film and TV, as well as genres and sectors including drama, documentary, comedy, sport, influencer, FMCG, travel, tech and automotive. We're at home with nimble run-and-gun filming as we are with large scale complex productions with dozens of crew.