Be The Fox
Thu, 26 Aug 2021 12:51:20 GMT
To spread Southern Waters' vision to create a resilient water future for the South East of England, Be The Fox was tasked to create a TV ad, sharing water saving tips through a heartwarming narrative piece, demonstrating how little actions go a long way.
Our 30” spot features a young girl rescuing leftover water from her paddling pool, carefully delivering it to her neighbour’s front door for reuse; doing her bit to help save water. With this simple, gently humorous and heartwarming idea, we highlighted Souther Water’s key message: “It all makes a difference!”, leaving viewers feeling inspired and uplifted.
Be The Fox handled all elements of the project from creative ideation to Clear-cast, meaning a simple one-stop-shop for Southern Water. In less than 2 months we wrote, shot, cut, cleared for broadcast and delivered the final ad, shot in stunning 4K.
Megan Wynes, Head of Brand and Content at Southern Water, says: "We are so happy with our advert. Be the Fox really understood our brand tone of voice and personality and captured it beautifully in the advert. It feels like us, the real us, not the faceless corporate that people imagine. The casting, location and script were spot on and needed very little input from us. They took the time to really understand our brief and delivered beyond our expectations."
Client: Southern Water
Production Company: Be The Fox
Creative Director: Trak Ellis-Hill
Art Director: Sue Ferguson
Director: Joe Large
Exec-Producer: Megan Price
Producer: James Honess
Production Assistants: Belle Chapman-Jessop
DOP: Bud Gallimore
Camera Assistant: Jordan Wright
Sound Recordist: Matt Wilkinson
DIT: Chloe Kelly
Editor & Colour Grade: Joe Large
Sound Mix: Richie Spooner
Categories: OtherBe The Fox, 29 days ago