It's A Mom!

Advertising Agency
Detroit, USA
Agency / Creative

When it comes to childbirth, culture tends to focus on the baby. But with each new baby, a mom is also born. Kaiser Permanente understands that now more than ever, Moms need taking care of too. 

In “It’s A Mom,” we follow one woman as she becomes a mom for the first time. As we see her joy and frustration, her loving commitment, and her exhaustion, her embracing the adventure and the uncertainty of what’s new, we hear thoughtful VO from Alison Janney welcoming her to motherhood. We see how Kaiser Permanente’s connected comprehensive care helps new moms throughout their maternity journey. Healthy babies need healthy moms. 

About Campbell Ewald

Campbell Ewald is a full-service agency that reflects today’s diverse consumer base. We pride ourselves on strong client relationships that foster smart, brave work that has been influencing American culture for more than 100 years. Our national matrix of highly skilled makers allows us to use CX, media, technology and design to create work for clients who want to think bigger than just advertising. The agency has three stand-alone practices: CE/CX (a full consulting practice), CE Media and CE Digital. Campbell Ewald’s work on behalf of clients has been honored by, among others, the Cannes Lions International Festival of Creativity, the Effie Awards, the One Show, the AAF Mosaic Awards, the ECHO Awards and Adweek. And, whether we’re working from LA, Detroit, New York or our couch, we’re proud to be named one of the Ad Age Best Places to Work 2021.