Sport England - Return to Play

Advertising Agency
London, UK

​Generating Excitement for the Return of Sport after Lockdown

To raise national awareness that“Sport is Back”, after months of being on pause due to Covid-19 lockdown, we concepted a film series entitled#ReturnToPlay. The series was designed to get people excited about getting back to sport, to remind them how good it makes them feel, and to let them know that it is safe and ready, whenever they are.

The film series was launched in line with the government reopening roadmap, to make the nation aware of which sports were back after each phase. The first film was launched on the day that outdoor sports opened again. We worked with Sport England to pitch the idea to all partners and then collated footage from each partner to feature a total of 13sports.

From a distribution plan, we utilised the channels of our partners, allowing us to increase our reach significantly rather than the film just being seen across Sport England’s channels solely.

For the launch film alone, we had 380,000 impressions, over 4,000 engagements and an 800% increase in engagement in Sport England channels (when compared to the previous month before launch). 

About Havas Play UK
🏆: Agency of the Year - Sports Business Awards 2022
🏆: Campaign Best Places to Work 2022 & 2023

Welcome to Havas Play! 

We connect brands to fans through passions and purpose. By creating meaningful moments people want to spend time with, at the intersection of entertainment, sports, technology, and fandom.
Our services and capabilities are delivered by an in-house team across six divisions – Strategy, Creative, Activation, Content & Media Partnerships, Production & Measurement and Evaluation – enabling us to create and deliver truly 360, integrated campaigns whatever the brief.

Identifying where and how brands and rights holders should play at the intersection of entertainment, sports, technology, and fandom.

Big ideas rooted in passions and purpose, that people want to spend time with.

360 activation spanning sponsorship and partnerships, social, PR, talent and influencer, and experiential.

Content & Media Partnerships
Content and media partnerships for every channel.

In-house end-to-end production studios.

Measurement and evaluation
Measuring the impact on your business and brand.

Our work has been recognised at some of the most highly regarded awards shows in our industry, including: The Football Business Awards, Creative Circle, The Sports Business Awards and The Campaign Experience Awards. 

Find Out More 

Check us out here  or see what we're up to by following @HavasPlayUK on Instagram or Medium. 

If you'd like to know more about working with us, or for us, then feel free to reach out to Charlie at