Sport England - Return to Play
Generating Excitement for the Return of Sport after Lockdown
To raise national awareness that“Sport is Back”, after months of being on pause due to Covid-19 lockdown, we concepted a film series entitled#ReturnToPlay. The series was designed to get people excited about getting back to sport, to remind them how good it makes them feel, and to let them know that it is safe and ready, whenever they are.
The film series was launched in line with the government reopening roadmap, to make the nation aware of which sports were back after each phase. The first film was launched on the day that outdoor sports opened again. We worked with Sport England to pitch the idea to all partners and then collated footage from each partner to feature a total of 13sports.
From a distribution plan, we utilised the channels of our partners, allowing us to increase our reach significantly rather than the film just being seen across Sport England’s channels solely.
For the launch film alone, we had 380,000 impressions, over 4,000 engagements and an 800% increase in engagement in Sport England channels (when compared to the previous month before launch).
We help brands to play meaningfully in culture. By creating branded entertainment, experiences and activations that people want to spend time with, in the spaces that really matter to people. Because we believe in the power of culture to drive brand and business growth.
Our services and capabilities are delivered by an in-house team across six divisions – Sponsorship, Partnerships, Content, Talent & Influencer, Social and Experiential all overlooked through a strategic lens enabling us to create and deliver truly 360, integrated campaigns whatever the brief.
Sponsorship
By aligning with the culture of Rights Holder Sponsorships, we ensure our partnerships resonate authentically with diverse audiences, leveraging shared values and interests to enhance brand visibility and engagement.
Partnerships
Our approach involves co-creating and embedding within cultural contexts across Media and Brand to Brand Partnerships, fostering meaningful collaborations that drive mutual growth and resonate deeply with target audiences.
Content
We specialise in crafting compelling branded content that captivates and engages audiences, delivering impactful storytelling that enhances brand presence and fosters meaningful connections.
Talent & Influencer
Collaborating closely with tastemakers and influencers, we curate authentic experiences that resonate with audiences, leveraging their influence to amplify brand messaging and drive engagement.
Social
Actively participating in the online cultural conversation, we integrate seamlessly into social platforms to drive conversations, build communities, and elevate brand awareness through relevant and engaging content.
Experiential
Our expertise lies in creating immersive brand experiences that leave a lasting impression, connecting consumers with brands on a deeper level through interactive and memorable encounters.
Our work has been recognised at some of the most highly regarded awards shows in our industry, including: The Football Business Awards, Creative Circle, The Sports Business Awards and The Campaign Experience Awards.
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If you'd like to know more about working with us, or for us, then feel free to reach out to Charlie at charlie.piggott@havasplay.com.