Coca-Cola x Olympics - I Belong Here
Ogilvy's ‘I Belong Here’ campaign for The Olympics and Coca-Cola was a joint project by Ogilvy UK, Mexico, and Colombia. Borderless creativity, not just across offices, but across disciplines, platforms, influencers, athletes, clients, and partners too. The platform is designed to introduce Gen Z fans to the Olympics by highlighting just how inclusive space it is. Everyone is welcome. No matter where you’re from. No matter what you look like. No matter who you love. Or what you’ve been through. Everyone belongs here. View the campaign homepage here https://olympics.com/tokyo-2020/en/i-belong-here/home
Our vision is to inspire brands and people to impact the world. To create big ideas that make a significant contribution to the planet, society, and the bottom line. We believe in today's world this is the best way for our clients to achieve sustainable growth. We achieve this by breaking down the barriers that restrict talent and ideas. This is why our teams work fluidly across 5 capabilities: Advertising, Innovation, Experience, PR, and Health. This allows us to not only operate but innovate at the intersection of capabilities and talent. Ogilvy scales this by seamlessly connecting and accessing the deep cultural expertise of 132 offices in 83 countries. The result is multifaceted ideas for our clients that drive impact and are born from the intersection of platform x culture x technology. We call this Borderless Creativity.