VisitNH: "Sea to Sky"
The Visit New Hampshire (VisitNH) tourism department, in partnership with AOR GYK Antler, launched a custom content partnership with Iron & Air, a media company and magazine that explores the art, lifestyle and culture of motorcycles. Based in New Hampshire, but with a global reach, Iron & Air co-created a short film called “Sea to Sky,” chronicling a day trip from the seacoast to the summit of Mount Washington, New England’s highest peak. Using the Mount Washington Auto Road, a classic bucket list ride, the entire trip is experienced in the saddle of a motorcycle and showcases the unique ability for travelers to experience the clean mountain air, the salt breeze off the sea and plenty of nature in between the oceans and the clouds — all within one day.
GYK Antler is a creative growth engine fueled by an entrepreneurial spirit. Established in 1975, this integrated marketing company of creative entrepreneurs embraces its clients’ challenges as its own and believes that creativity is the ultimate business advantage. To deliver on this belief, GYK Antler unleashes an integrated team of strategy, creative and media to create ownable, actionable and enduring ideas that ignite brands and fuel business growth. GYK Antler is proud to represent both emerging and established brands, including Cedar’s Hommus, New Hampshire Travel & Tourism, Ocean Spray, Sallie Mae, Baskin-Robbins, York Athletics, Dunkin’, Hasbro, Ken’s Foods, New Hampshire State Lottery, Timberland, ESPN and Sweet Baby Ray’s. A fiercely independent company, GYK Antler is headquartered in Manchester, NH, with an office in downtown Boston.