AMF1 - Celebrating the return of Aston Martin to the F1 grid
Launching the AMF1 brand and new car livery to an audience of F1 media and fans globally during COVID lockdown
We concepted, designed and produced a standout virtual launch that was streamed live around the world. The moment involved a brand film that introduced AMF1 to the audience, followed by an immersive car reveal show and a Q&A with the drivers and key stakeholders.
The show was hosted by actress Gemma Arterton and featured appearances from rapper Dave, Bond himself Daniel Craig and NFL legend and Aston Martin fan Tom Brady.
Following the reveal, VIP guests, media and team sponsors were able to join private rooms for exclusive experiences on the virtual platform, making it truly unique for an F1 car launch.
We help brands to play meaningfully in culture. By creating branded entertainment, experiences and activations that people want to spend time with, in the spaces that really matter to people. Because we believe in the power of culture to drive brand and business growth.
Our services and capabilities are delivered by an in-house team across six divisions – Sponsorship, Partnerships, Content, Talent & Influencer, Social and Experiential all overlooked through a strategic lens enabling us to create and deliver truly 360, integrated campaigns whatever the brief.
Sponsorship
By aligning with the culture of Rights Holder Sponsorships, we ensure our partnerships resonate authentically with diverse audiences, leveraging shared values and interests to enhance brand visibility and engagement.
Partnerships
Our approach involves co-creating and embedding within cultural contexts across Media and Brand to Brand Partnerships, fostering meaningful collaborations that drive mutual growth and resonate deeply with target audiences.
Content
We specialise in crafting compelling branded content that captivates and engages audiences, delivering impactful storytelling that enhances brand presence and fosters meaningful connections.
Talent & Influencer
Collaborating closely with tastemakers and influencers, we curate authentic experiences that resonate with audiences, leveraging their influence to amplify brand messaging and drive engagement.
Social
Actively participating in the online cultural conversation, we integrate seamlessly into social platforms to drive conversations, build communities, and elevate brand awareness through relevant and engaging content.
Experiential
Our expertise lies in creating immersive brand experiences that leave a lasting impression, connecting consumers with brands on a deeper level through interactive and memorable encounters.
Our work has been recognised at some of the most highly regarded awards shows in our industry, including: The Football Business Awards, Creative Circle, The Sports Business Awards and The Campaign Experience Awards.
Check us out here or see what we're up to by following @HavasPlayUK on Instagram LinkedIn.
If you'd like to know more about working with us, or for us, then feel free to reach out to Charlie at charlie.piggott@havasplay.com.
