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AMF1 - Celebrating the return of Aston Martin to the F1 grid

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Launching the AMF1 brand and new car livery to an audience of F1 media and fans globally during COVID lockdown

We concepted, designed and produced a standout virtual launch that was streamed live around the world. The moment involved a brand film that introduced AMF1 to the audience, followed by an immersive car reveal show and a Q&A with the drivers and key stakeholders.

The show was hosted by actress Gemma Arterton and featured appearances from rapper Dave, Bond himself Daniel Craig and NFL legend and Aston Martin fan Tom Brady.

Following the reveal, VIP guests, media and team sponsors were able to join private rooms for exclusive experiences on the virtual platform, making it truly unique for an F1 car launch.

Categories: Sports and Leisure

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