AMF1 - Celebrating the return of Aston Martin to the F1 grid
Launching the AMF1 brand and new car livery to an audience of F1 media and fans globally during COVID lockdown
We concepted, designed and produced a standout virtual launch that was streamed live around the world. The moment involved a brand film that introduced AMF1 to the audience, followed by an immersive car reveal show and a Q&A with the drivers and key stakeholders.
The show was hosted by actress Gemma Arterton and featured appearances from rapper Dave, Bond himself Daniel Craig and NFL legend and Aston Martin fan Tom Brady.
Following the reveal, VIP guests, media and team sponsors were able to join private rooms for exclusive experiences on the virtual platform, making it truly unique for an F1 car launch.
🏆: Agency of the Year - Sports Business Awards 2022
🏆: Campaign Best Places to Work 2022 & 2023
Welcome to Havas Play!
We connect brands to fans through passions and purpose. By creating meaningful moments people want to spend time with, at the intersection of entertainment, sports, technology, and fandom.
Our services and capabilities are delivered by an in-house team across six divisions – Strategy, Creative, Activation, Content & Media Partnerships, Production & Measurement and Evaluation – enabling us to create and deliver truly 360, integrated campaigns whatever the brief.
Our services and capabilities are delivered by an in-house team across six divisions – Strategy, Creative, Activation, Content & Media Partnerships, Production & Measurement and Evaluation – enabling us to create and deliver truly 360, integrated campaigns whatever the brief.
Strategy
Identifying where and how brands and rights holders should play at the intersection of entertainment, sports, technology, and fandom.
Creative
Big ideas rooted in passions and purpose, that people want to spend time with.
Activation
360 activation spanning sponsorship and partnerships, social, PR, talent and influencer, and experiential.
Content & Media Partnerships
Content and media partnerships for every channel.
Production
In-house end-to-end production studios.
Measurement and evaluation
Measuring the impact on your business and brand.
Our work has been recognised at some of the most highly regarded awards shows in our industry, including: The Football Business Awards, Creative Circle, The Sports Business Awards and The Campaign Experience Awards.
Find Out More
Check us out here or see what we're up to by following @HavasPlayUK on Instagram or Medium.
If you'd like to know more about working with us, or for us, then feel free to reach out to Charlie at charlie.piggott@havas.com.