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Dir ANIMALS - Where We Train - Dir ANIMALS

Dir ANIMALS
06/08/2021
Production Company
London, UK
17
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Credits
Brand
Agency / Creative
Production
Post Production / VFX

FAMILIA represented Swiss filmmakers ANIMALS direct the high-octane spot for Swiss Olympic partners, Ochsner Sport. 

‘Where We Train’ focuses on Swiss athletes taking part in this years Tokyo Olympic games, sponsored by Ochsner Sport. This is a premium partnership with the Swiss Olympic Team, and it supports various Swiss athletes such as the beach volleyball duo Tanja Hüberli and Nina Betschart, triathlete Nicola Spirig, artistic gymnast Giulia Steingruber, mountain biker Nino Schurter, para-athlete Marcel Hug and marathon runner Tadesse Abraham. 

The cinematic campaign shows the athletes in full-throttle training-mode for the gruelling games ahead. We see the determination and resilience of these athletes; training in the pouring rain, swimming laps from dawn till dusk, pushed to their limits.

“ANIMALS: We live in Switzerland, but often look at films, commercials, art and promos from all over the world. With this campaign we wanted to make something which looks and feels like a campaign which could be from anywhere in the world. We purposely didn’t want it to look too “Swiss”, as it talks about athletes who compete and have fans all over the world.”


About FAMILIA

FAMILIA is a next-generation production house creating award-winning work across advertising, fashion, music and culture. We are a bold team of brave creatives looking to the future of filmmaking with cultural awareness and integrity, and a shared love of the craft.

We add value to all parts of the production process, from pitch through to delivery. We dig deeper to achieve better, using innovative next-generation tools and data-driven creative to elevate ideas. We are makers at heart. Creators of films, photos and content. We tell stories through visuals, and we collaborate with forward-thinking clients to bring their ideas to life.

We believe in our talent, a diverse roster of unique individuals who create content of substance that wins the audience’s attention.

We make ideas better, together.