FAMILIA represented Swiss filmmakers ANIMALS direct the high-octane spot for Swiss Olympic partners, Ochsner Sport.
‘Where We Train’ focuses on Swiss athletes taking part in this years Tokyo Olympic games, sponsored by Ochsner Sport. This is a premium partnership with the Swiss Olympic Team, and it supports various Swiss athletes such as the beach volleyball duo Tanja Hüberli and Nina Betschart, triathlete Nicola Spirig, artistic gymnast Giulia Steingruber, mountain biker Nino Schurter, para-athlete Marcel Hug and marathon runner Tadesse Abraham.
The cinematic campaign shows the athletes in full-throttle training-mode for the gruelling games ahead. We see the determination and resilience of these athletes; training in the pouring rain, swimming laps from dawn till dusk, pushed to their limits.
“ANIMALS: We live in Switzerland, but often look at films, commercials, art and promos from all over the world. With this campaign we wanted to make something which looks and feels like a campaign which could be from anywhere in the world. We purposely didn’t want it to look too “Swiss”, as it talks about athletes who compete and have fans all over the world.”
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