DAZN: Raw Sport
Inconsistent messaging
DAZN is the first global pure-sport live and on-demand streaming service. In just three years DAZN has grown to be a major player in the world of sports broadcasting, currently live in over 12 countries. But growing fast meant a range of disparate and contrasting COMMs platforms that vary market by market.
Back to basics
Enter, RAW SPORT. A gritty, unsanitised view of sport. Not the generic, but the beautiful brutal reality. RAW SPORT launched as a campaign as ‘Stripped Back’ bringing our view of the world to life through unseen moments and visceral sound design. Blood. Sweat. Gravel. Noise. Focusing on the things cameras usually shy away from and the sounds only athletes get to hear.
Soaring subscriptions
Since working with DAZN they have amassed over 9m subscribers globally - a key business target. ‘Stripped back’ launched the brand in Spain and Brazil in hugely successful campaigns with subscription and awareness levels well above target. After this initial success the platform is now being rolled out globally.
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