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Mothercare

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Re-engaging key audiences

Mothercare, Britain’s largest parenting retailer, needed to bring love back to the brand by showing they understand the issues facing mothers today.

BodyProudMums

By celebrating the diverse reality of the postpartum body, Mothercare’s #BodyProudMums smashed the conventions of only ever showing perfect snapback bodies and helped mothers throughout the UK and the world feel pride in their new body

Meaningful social impressions

The campaign generated over 772m earned media impressions - 50x beyond what we paid for. We saw an 18% uplift in people saying Mothercare is a brand I love and most importantly a 2.8% increase in market share. All in all, a great return for a £150,000 total spend (across media, creative & PR)

Categories: Retail and Restaurants

Dentsu Creative UK, 1 year ago