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McDonald's - Laughter

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McDonald’s launches new brand platform, ‘Fancy a McDonald’s?’ today with a campaign that celebrates the authentic role McDonald’s plays in our everyday lives and reminds us all that, amid life’s pressures, we all need moments of light-hearted release.

The ‘Fancy a McDonald’s?’ platform, devised by Leo Burnett, aims to show how an invitation to get a McDonald’s is more than an invitation to enjoy delicious food, but to let go of life’s pressures and just enjoy.

The launch ad, ‘Laughter’, adopts a simple yet powerful tone, doing away with words in favour of a focus on laughter as the thread that glues the human experiences people share with one another.

CLIENT

CLIENT: McDonald’s

VP MARKETING & FOOD DEVELOPMENT: Michelle Graham-Clare

DIRECTOR MARKETING & FOOD: Steven Howells

HEAD OF MARKETING – AFFINITY, TRUST & FAMILY: Hannah Pain

BRAND MANAGER: Amber Myers

CAMPAIGN ASSISTANT: Maxime Van de Riet

AGENCY

ADVERTISING AGENCY: Leo Burnett London

CCO: Chaka Sobhani

CREATIVE DIRECTORS: Andrew Long, James Millers

SENIOR CREATIVE: Joe Miller

HEAD OF PLANNING: Tom Sussman

PLANNING DIRECTOR: Joe Beveridge

PLANNER: Theo Pons

BUSINESS DIRECTOR: Sam Houlston

ACCOUNT DIRECTOR: Steph Bates

SENIOR ACCOUNT MANAGER: Laura Taylor

ACCOUNT MANAGER: Nicola Kuan

ACCOUNT EXECUTIVE: Carys Parry

AGENCY PRODUCER: Graeme Light

MEDIA BUYING AGENCY: OMD UK

PRODUCTION

PRODUCTION COMPANY: Academy Films

DIRECTOR: Billy Boyd Cape

PRODUCTION COMPANY PRODUCER: Juliette Harris

EDITOR: Billy Mead of tenthree editing

POST PRODUCTION

POST-PRODUCTION COMPANY: Darran Nicholson at Framestore

COLOUR GRADE

COLOUR: Toby Tomkins

Grading Company: Cheat

AUDIO

AUDIO POST-PRODUCTION COMPANY: Factory

AUDIO ENGINEER: Jack Hallett

Genres: In-camera effects, Documentary, Music performance, Music & Sound Design, Comedy, People, Storytelling, Dialogue, Musical, Drama

Categories: Food, Convenience

CHEAT, 5 months ago