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Nike: Air Max Accelerator

21/07/2021
Advertising Agency
London, UK
30
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Credits

Insight

In 1987, Air Max pushed the boundaries of the sneaker industry, but the coming generation wasn’t around to see it.

To reintroduce the inventive spirit of Air Max to the next generation, Nike’s Air Max Accelerator helps to bring their ideas to life.


Idea

Helping the next generation of Air to lift off.

Air Max Accelerator is a global program that turns ideas into reality and provides the required tools to succeed – including support, mentorship and an international stage. Joining the first class are three women – Dear Giana, Maremoto and Christyna Pourhabib – who each work with communities to imagine a more inclusive future of sneaker culture.

Following the launch film on Air Max Day, Nike shared the creative processes of each woman’s initiative with the world. Self-shot documentation was edited into three episodes, telling stories from notebook ideas to virtual meetups with dream mentors, and finished projects that are ready to fly.


Impact

Just the beginning for Air Max Accelerator.

The first class has already started to make waves through communities.

Dear Giana’s initiative, ‘Young Air’, uses creativity to keep children’s morale high during the Covid-19 lockdowns; Maremoto’s ‘Step Out of the Rulebook’ project turns vulnerability into strength within the LGBTQ+ community, and Christyna Pourhabib’s ‘The Next Pair’ idea shines a light on the BIPOC women who are paving the way for sneaker culture.

About AKQA UK

AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.