Gü: Seriously Gü

The Challenge​

Gü was the number one leader in the chilled desserts category, but it had lost its way. Losing market share to copycat own brand labels, they needed to reassert their position as the UK's #1 Premium Desserts Brand.

The Solution​

We created an unapologetically indulgent, bold and witty campaign: ‘Now That’s Seriously Gü’, asserting that with serious taste comes serious consequences. Establishing a unified brand and campaign identity through a dedicated workshop, we went on to devise an integrated digital campaign with tactical OOH, launching with Valentine’s Day ads, followed by a paid social push for Pancake Day.

The Results​