Peach
Hobby home page
liahome
IPA Banner Global Recognition
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Gü: Seriously Gü

 5 Add to collection

The Challenge

Gü was the number one leader in the chilled desserts category, but it had lost its way. Losing market share to copycat own brand labels, they needed to reassert their position as the UK's #1 Premium Desserts Brand.

The Solution

We created an unapologetically indulgent, bold and witty campaign: ‘Now That’s Seriously Gü’, asserting that with serious taste comes serious consequences. Establishing a unified brand and campaign identity through a dedicated workshop, we went on to devise an integrated digital campaign with tactical OOH, launching with Valentine’s Day ads, followed by a paid social push for Pancake Day.

The Results

53% increase in social followers
9.8% engagement rate
600K impressions

Categories: Food

Digital Natives, 4 months ago