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ASSOS GTO Bib Shorts - Film

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Our latest work for ASSOS of Switzerland, the premium cycling apparel brand.

The ASSOS ‘Unknow Your Limits’ campaign and film sees Bolder once again collaborate with creative agency Identity and the top Swiss cycling brand. The film builds an otherworldly scene with a narrative to showcase a superhuman power pulsing through the rider's body. In-camera fibre-optics fx photography is combined with richly detailed CGI builds, projected textures, large scale renders and a range of simulations. Product attributes are represented in a deeply atmospheric environment and stylised in a characteristic way, to continue the brand story we started with the previous GTS feature.

Agency: Identity

Account Manager: Penny Hutchinson

Lead Creative: Owen Chapman

Creative Director: Andrew Spencer

Production & Post Production: Bolder Creative

MD: Tim Bolderson (Contact

Head of Motion and Creative Director: David Farquharson

Motion Designer: Callum Round

Motion Designer: Arran Bish

Houdini Artist: Simas Gineika

Account Manager: Sophia Lengui

DOP: Kenny McCracken

Photographer: Kenny McCracken

Sound Design: Tom Joyce, Sound Canvas

Agent: John Fox, Best of Breed

Genres: Animation, Music & Sound Design, Visual VFX, People, Fashion & Beauty, Storytelling

Categories: Sports and Leisure

Bolder Creative, 4 months ago