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British Airways 'You Make Us Fly'

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After one of the worst years in aviation history, British Airways has launched a new advertising campaign, putting its people and customers at the centre of the story about its return to the skies.

‘You Make Us Fly’, which is the first TV advert since ‘A Love Letter to Britain’ to mark airline’s centenary in 2019, was shared first with its colleagues and then on the airline’s social media channels. The 60-second ad was created by Ogilvy UK and directed by Andy McLeod through Rattling Stick. It will air for the first time on TV on Friday May 7th around Gogglebox, followed by Premier League football matches and F1 being shown live on Sky Sports over the weekend.

PRODUCTION

PRODUCTION COMPANY: Rattling Stick

DIRECTOR: Andy McLeod

EXECUTIVE PRODUCER: Stuart Bentham

PRODUCTION MANAGER: Andrea Harvey

DIRECTOR OF PHOTOGRAPHY: Stephen Keith Roach

EDITOR: Eve Ashwell (The Assembly Rooms)

BRAND

BRAND: British Airways

DIRECTOR OF BRAND & CUSTOMER EXPERIENCE: Tom Stevens

HEAD OF BRAND & MARKETING: Hamish McVey

GLOBAL CAMPAIGNS & CONTENT MANAGER: Kathryn Marriott

GLOBAL COMMUNICATIONS LEAD MANAGER (BRAND): Shivani Arora

CAMPAIGN MANAGER: Beyza Aydin

GLOBAL CONTENT MANAGER: Daniel Taylor

AGENCY

AGENCY: WPP Team Horizon, comprised of teams from Ogilvy, Wavemaker & Hogarth

CHIEF CREATIVE OFFICER - ANDRE (DEDE) LAURENTINO

CHIEF EXECUTIVE CREATIVE DIRECTOR: Jules Chalkley

DEPUTY EXECUTIVE CREATIVE DIRECTOR: Sam Cartmell

SENIOR CREATIVE: Tom Elliott-Mell

SENIOR CREATIVE: Jack Patrick

CREATIVE: Lily James

CREATIVE: Naomi Nicholl

WPP HORIZON LEAD: Craig Burleigh

MANAGING PARTNER: Josh Harris

BUSINESS DIRECTOR: Kerry Capps

ACCOUNT DIRECTOR: Julia Pensabene

SENIOR ACCOUNT MANAGER: Benaisha Mehta

EXECUTIVE: Ellie Tytler

STRATEGY PARTNER: Kris Flemington

STRATEGY DIRECTOR: Bianca Novaes

GROUP PROGRAMME DIRECTOR: Charles Frowen

PROJECT DIRECTOR: Lily Greenwood

DESIGN ECD: Dave Towers

SENIOR DESIGNER: Amy Gordon

DESIGN: Dom Flaherty

HEAD OF MOVING IMAGE: James Brook-Partridge

EXECUTIVE PRODUCER: Sally Miller

PRODUCTION ASSISTANT: Kay Riley

GENERAL MANAGER: Grashyna Jurkiewicz

BUSINESS DIRECTOR: Sam Fielder

ACCOUNT DIRECTOR: Megan Raisbeck

ACCOUNT MANAGER: Anna Driscoll

STRATEGY DIRECTOR: Robert Pryor

PRECISION PARTNER: Katy Bonheim

PRECISION DIRECTOR, PROGRAMMATIC: Stav Physicos

PRECISION DIRECTOR, PROGRAMMATIC: Terez Berry

PRECISION EXECUTIVE, PROGRAMMATIC: Adam Hone

PRECISION DIRECTOR, SOCIAL: Raluca Mainea

MEAD LEAD, AV: Chris Bell

MEDIA DIRECTOR, AV: Thomas Haynes

HEAD OF INVESTMENT: James Rutherford

KINETIC ACCOUNT MANAGER: Ellie Gray

HEAD OF KINETIC: James Byard

SOUND & MUSIC

MUSIC: “The Flower Duet”

COMPOSER: James Radford and Leo Delibes

MUSIC ARRANGED BY: James Radford

MUSIC COMPANY: Radford Music

MUSIC SUPERVISOR: James Radford

SOUND ENGINEER: Parv Thind (Wave)

SOUND PRODUCER: Rebecca Boswell (WAVE)

POST PRODUCTION

POST PRODUCTION: No8

PRODUCER: Charlotte Shearsmith

VFX SUPERVISOR: Jim Allen

COLOURIST: George G (Black Kite)

Genres: Choreography, In-camera effects, Documentary, Music & Sound Design, Comedy, Visual VFX, People, Action, Scenic, Storytelling, Drama

Categories: Aircraft, Automotive

Rattling Stick, 3 months ago