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VW Polo "Beware The Confidence""

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The new Volkswagen Polo television commercial (TVC) is being launched by Ogilvy Cape Town, the brand’s long-standing local agency. According to Ogilvy, the TVC comes with a friendly warning: Beware the confidence. Ogilvy Cape Town launches a new TVC for Volkswagen. Directed by Greg Gray from Romance Films, the TVC, titled Red Flashy Thingy, shows viewers the journey of a young professional who buys the new Volkswagen Polo. The TVC shows him becoming overconfident as a result of the new features available in the vehicle. Parking in a reserved space sends him on a journey filled with ‘wailing’ CEOs, scientists, space programmes, and one ‘red flashy thingy’. 

Our artists at Chocolate Tribe collaborated with Bladeworks on this hilarious ad to deliver 3d set extension and replacements. Rudimentary sets were filmed in studio purely as placeholders in order to be replaced in post by the 3d team at Chocolate Tribe and 2d team at Bladeworks. In other VFX shots, buildings were inserted or enhanced to create the look director Greg Gray was after. It was a great pleasure working with the the whole film crew and we are excited to share this project with you.

Director: Greg Gray

Agency: Ogilvy Cape Town

Chief Creative Officer: Pete Case

Executive Creative Director: Tseliso rangaka, Nicholas Wittenberg

Creative Director: Mike Martin

Art Director: Chris Bass

Creative Group Head / Copywriter: Alex Goldberg

Creative Group Head / Art Director: Ryan Barkhuizen

Agency Producer: Claudia Hall


Production Company: Romance

Production Company Producer: Helena Woodfine

Visual Effects:

VFX Houses: Bladeworks / Chocolate Tribe


Producer: Corlia Ohlson De Fine

VFX Supervisor / Compositor: Jean Du Plessis

Colour Grading: Pudding

Chocolate Tribe:

VFX Supervisor / Producer: Rob van den Bragt

Lead TD: Tiaan Franken

3D Artists: Jay Sheldon, Jascha Wolkinger

Sound Studio: Produce Sound

Sound Engineer: Louis Enslin

Strategist: Jayne McElwee

DoP: Rory O’Grady

Editing Company: Deliverance

Editor: Ricky Boyd

Music: Universal Production Music

Account Team: Vicky Buys, Chris Spencer, Loren Westoby

Client: Meredith Kelly, Bridget Harpur, Loryn Symons

Legal and Business Affairs Manager: Nosipho Maketo-van den Bragt

Genres: Visual VFX

Categories: Automotive, Cars

Chocolate Tribe, 4 months ago