Hobby home page
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Castle Free - "Still A Beer"

 7 Add to collection

​Director Peter Pohorsky from Plank Film brings us the new Castle “Free” commercial where a whole stadium goes instantly quiet when Bobby Skinstad orders an alcohol free beer. The ad was a collaboration between Bladeworks and Chocolate Tribe to bring the ad in record time to the screen. The stadium, filmed without any crowd for the majority of shots, was filled through the use of CGI crowds added in post. A short making-of follows the ad for a short sneak peek behind the scenes.

Client : ABInBEV

Product : Castle Free

Innovation Director Africa : Michael Ruethnick

Brand Director : Vaughan Croeser

Platform Innovation Marketing Manager : Thiloshnee Naidoo

Marketing Manager Communications & Positioning : Rushiel Perma

Agency : Ogilvy Johannesburg

Creative Director : Terry Mckenna

Art Director : Marion Bryan

Copy Writer : Irene Styger

Managing Partner : Gerg Pfuhl

Account Director : Naledi Mabindla

TV Producer : Tsakane Mogale

Production Company : Plank Film Productions

Director : Peter Pohorsky

Producer : Ben Kaufman

Grade : Pudding

VFX Companies Collaboration between : Bladeworks and Chocolate Tribe

On-Set VFX supervisor : Rob van den Bragt (Chocolate Tribe)

Compositing : Bladeworks

Lead Compositor : Jean du Plessis

Producer : Mandy Biart

CGI Crowds : Chocolate Tribe

CG Supervisor : Rob van den Bragt

Lead TD: Tiaan Franken

Legal and Business Affairs Manager: Nosipho Maketo-van den Bragt

Genres: Visual VFX

Categories: Cider, Alcoholic Beverages

Chocolate Tribe, 4 months ago