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Allan Gray "Father's Share"

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The TVC, titled Father’s Share, is set in 1950s South Africa. It tells the story of a family guided by a ‘disciplined, and seemingly punitive’ father over a period of five decades. The TVC shows a father asking his children for a portion of their earnings throughout their lives. Told from the son’s perspective, viewers see the father taking his share; from the time the child is making pocket money from household chores, to when he reaches adulthood. However, unbeknownst to the son, his father keeps a record of every single transaction in the form of a ledger.

The ledger remains a secret until the time of the father’s passing. When the son returns home, the purpose of the ledger is revealed and the money is returned. Chocolate Tribe got involved early in the development process and worked closely with director, Peter Pohorsky and producer Ben Kaufman, to research and propose ways to bring to life the early days of the 1950s, 60s, 70s and 80s in South Africa. We worked with production designer Riccardo Pugliese and where needed created various 2d and 3d matte paintings to enhance and extend the sets.

Prosthetics: Jaco Snyman and Mathew Howard-Tripp

Hair: Ayten Morgenstern and Barry Du Bruin

Make Up: Debra Nicol

Editor: Ricky Boyd (Deliverance Post)

Colourist: Craig Simonetti (Pudding)

VFX & Post Production: Chocolate Tribe

Creative Director / Producer: Rob van den Bragt

Lead Technical Director: Tiaan Franken

3D Artist: Jay Sheldon

Compositor: Johan Scheepers

Production Assistant: Bianca Thusi

Music Company: Howard Audio

Composer: Adam Howard

Sound: Sterling Sound

Sound Designer: Lorens Persson

Client: Allan Gray

Head Of Advertising: Zwelethu Nkosi

Agency: King James II

Creative Founding Partner: Rob McLennan

Founding Partner: Graeme Jenner

Creative Director: Michael Wilson

Strategy Partner: Lesego Kotane

Account Director: Muriel Gouws

Business Unit Director: Sheri Goldberg

Agency TV Producer: Wendy Botha

Production Company: Plank Films

Director: Peter Pohorsky

Composer: Adam Howard

Producer: Ben Kaufman

DoP: John Christian Rosenlund

1st Assistant Director: Nick Lorentz

VFX Supervisor: Rob van den Bragt

Production Designer: Riccardo Pugliese

Art Director: Lisa Mackay

Wardrobe Stylist: Izolina De Vasconcelos

Production Manager: Seamus Bax

Production Coordinator: Liezl Willemse

Key Grip: Thomas Wahl

Gaffer: Bruce Thomas

Sound: Tony Honeybun

Legal and Business Affairs Manager: Nosipho Maketo-van den Bragt

Genres: Visual VFX

Categories: Investment, Finance

Chocolate Tribe, 25 days ago