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Penny "Christmas Doesn't need much"

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Chocolate Tribe collaborated late 2018 with Glassworks to rig and animate multiple characters as well as do the 3D animation on the social media campaign for the Germany based company Penny. Working on the adorable little boy, the struggling mom and the magical polar bear, Chocolate Tribe fully animated over 50 seconds for the main TV commercial, as well as all the main character rigging.

The 2 minute commercial was a combination of miniature sets and CGI. With miniature environments filmed in the UK, shot plates were provided in order to integrate and extend the scenes using CGI environments and characters, such as the polar bear scene. An extensive amount of conceptual art design was required in order to give shape to the magical world.

Our Lead Technical Director Tiaan Franken rigged the boy character, polar bear and mum, and assisted with the hair and fur setups, and our animation supervisor, Rob van den Bragt, worked for 6 weeks with the animation team to refine every nuance of the character’s emotions. A smooth custom workflow was developed between artists from Glassworks and Chocolate Tribe through the use of Shotgun and other tools. Our artist managed to complete the project in less than two months. It was a labour of love for the team, and we all were sad when the project came to an end. Congratulations to our creative team for creating an absolutely heart warming and memorable Christmas ad. We hope everyone had a loving Christmas and a loveable New Year.

Client: Penny

Agency: Serviceplan Group

Executive Creative Directors: Christoph Everke, Alexander Nagel

Creative Directors: Matthias Schuster, Moritz Dornig

Copywriter: Alessia Coschignano

Art Director: Rebecca Labiner

Post and Production by Glassworks Amsterdam / Chocolate Tribe

Directors: Hugo Rodriguez Rodriguez, Darren Macpherson, Rüdiger Kaltenhäuser

On Set Supervisors: Darren Macpherson, Rüdiger Kaltenhäuser, Kyle Obley

Animation Supervisor (Chocolate Tribe): Rob van den Bragt

Modellers: Matias Zadicoff, Esteban Pedrozo, Jose Manul

Rigging: Tiaan Franken, Callum Austin, Jef Fleurkens

Character Styling and Texture: Matias Zadicoff, Esteban Pedrozo

Animators: Darren Macpherson, Rüdiger Kaltenhäuser, Alastair Hearsum, Glenn Ewan, Casey Chelchinskey, Callum Austin, Jef Fleurkens, Roman Hinkel, Jon Park

Animation Assist: Heidi Stohr, Hugo Perdiz, Zolna Minik

Tracking and cameras: Jef Fleurkens, Aaron Smith, Davide Uccellani

Lighting and Render: Darren Macpherson, Callum Austin, Jef Fleurkens, Rüdiger Kaltenhäuser

Particles FX: Roman Hinkel

Lead 2D Artist: Kyle Obley

2D Artists: Hugo Rodriguez Rodriguez, Maxence Peillon, Alexander Pattinson, Duncan Malcolm

Matte Painter: Hugo Rodriguez Rodriguez

Storyboard Artists: Hugo Rodriguez Rodriguez, Callum Austin

Concept Artist: Hugo Rodriguez Rodriguez

Engineer / Pipeline: Shaun Laws

Editor: Benjamin Putland

Colourist: Scott Harris

Chief Operating Officer: Anya Kruzmetra

Senior Producer (Glassworks): Ariella Amrami

Senior Producer (Chocolate Tribe): Rob van den Bragt

Post Production Coordinator: Salt Ibraeva

Travel Coordinator: Frankie Modugno

Production Consultant: Lauren Becker

Bidding Consultant: Rick Naude

SHOOT [via Glassworks Amsterdam] SECOND HOME STUDIOS

Shoot Producer / Motion Control Operator: Chris Randall

Director of Photography: Sam Morris

Camera Operator / DIT: Luke Unsworth

Gaffer / Rigger: Ian Whittle

Studio Assistant / Prop Style Assistant: Amanda Haas

MINIATURE SETS [via Glassworks Amsterdam] Clockwork Frog Films

Production Designer: Andy Farago

Carpenters / Fabricators: Steve Lafferty, Johnathan Lawrence, Simon Lipscombe

Specialist Model Makers: Alan Henry, Ruth Harrison, Paul Taylor, Sarah Right

Model / Prop Makers: Kat Simpson, David Riley, Abbie Skinner, Mark Heron, Steph Oakley

Soft Props / Fabrics: Lucy Sturley

Scenic Painter: Sara Watson

Music: Sizzer

Legal and Business Affairs Manager: Nosipho Maketo-van den Bragt

Genres: Animation, Visual VFX

Categories: Retail and Restaurants , Retail Stores

Chocolate Tribe, 3 months ago