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Showmax "Game Changer"

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70-80% of this ad is done in 3D animation, seamlessly integrating with the live action plates, using tools such as MayaRedshift and Nuke. All boxing ring and video monitor shots are fully done in 3D, as well as 70% of Muhammad Ali.

Multichoice and Egg Films approached Chocolate Tribe to take their inspiring script and bring Muhammad Ali back to life.

The director, Adrian de Sa Garces, cast a boxer of similar build and fighting style. After filming multiple beautiful close up moments of the boxer and various reference angles, we went into a motion capture session to digitize all the boxer’s movements required for the full 3D Ali performances. With the live action plates and motion capture done, an advanced postvis was assembled.

Our 3D modeling, texturing and shading team started sculpting a highly detailed Muhammad Ali model, as well as shaping the various 3D spaces for the live action and computer generated Ali to perform in.

Detailed worlds were built in 3D emulating all the imperfections of real life. Once the model of Ali was ready, the rigging commenced in Maya. To ensure the body dynamics and deformations were as true to life as possible, Ali was rigged with a skeletal, muscle, fat and skin simulation system with Ziva Dynamics, simulating all the different layers needed to add that extra weight to his movements.

This massive project was so close to our hearts as the team was honoured to be bringing Ali’s legend back to life.

Thank you to everybody involved.

Please visit this link to view the full commercial.


Client: SHOWMAX

Agency: SHOWMAX

Chief Executive Officer: Yolisa Phahle

Chief Marketing Officer: Natasha Matos-Hemingway

Senior Manager for Marketing & Studio: Lauren McInnes

Marketing Manager: Vuyo Mhlophe

Creative Lead: Philippa Heal

Senior Art Director: Georja Romano

Senior Copywriter: Jordan Tryon

Marketing Producer: Beth Maaroganye

Production House: Egg Films

Director: Adrian de sa Garces

Director of Photography: Paul Gilpin

Art Director: Adi Koen

Production Producer: Lisa Gardner

Executive Producer: Colin Howard

Lead Actor: Arnold Akani Phuzi

Wardrobe Designer: Sylvia Van Heerden

Editing Company: Strangelove

Editor: Xander Van Der Westhuizen

Visual Effects / Post Production: Chocolate Tribe

VFX Supervisor: Rob van den Bragt

Lead Technical Director: Tiaan Franken

VFX Producer: Corlia Ohlson de Fine

Lead Compositor: Jean du Plessis

Compositor: Johan Wentzel, Jannes Hendrikz

3D Artists: Sam Visser, Brett Sinclair, Jesse Sumares, Orlando Camina, Jay Sheldon, Roche Staats, Jandre van Heerden, Wesley Matthews

Motion Capture On-Set Supervision: Rob van den Bragt, Tiaan Franken

Live Shoot On-Set Supervision: Stuart Wilson

Colour Grading: Nic Apostoli

Legal and Business Affairs Manager: Nosipho Maketo-van den Bragt

Motion Capture Studio: Mocap South Africa

Studios for Live-Action Shoot: Cape Island Studios

Sound Design and Final Mix: Audio Militia

Music Rights and Licensing: Audio Militia

Genres: Animation, Visual VFX

Categories: Media and Entertainment, Streaming Services

Chocolate Tribe, 5 months ago