Thu, 01 Jul 2021 08:50:36 GMT
70-80% of this ad is done in 3D animation, seamlessly integrating with the live action plates, using tools such as Maya, Redshift and Nuke. All boxing ring and video monitor shots are fully done in 3D, as well as 70% of Muhammad Ali.
The director, Adrian de Sa Garces, cast a boxer of similar build and fighting style. After filming multiple beautiful close up moments of the boxer and various reference angles, we went into a motion capture session to digitize all the boxer’s movements required for the full 3D Ali performances. With the live action plates and motion capture done, an advanced postvis was assembled.
Our 3D modeling, texturing and shading team started sculpting a highly detailed Muhammad Ali model, as well as shaping the various 3D spaces for the live action and computer generated Ali to perform in.
Detailed worlds were built in 3D emulating all the imperfections of real life. Once the model of Ali was ready, the rigging commenced in Maya. To ensure the body dynamics and deformations were as true to life as possible, Ali was rigged with a skeletal, muscle, fat and skin simulation system with Ziva Dynamics, simulating all the different layers needed to add that extra weight to his movements.
This massive project was so close to our hearts as the team was honoured to be bringing Ali’s legend back to life.
Thank you to everybody involved.
Please visit this link to view the full commercial.
Chief Executive Officer: Yolisa Phahle
Chief Marketing Officer: Natasha Matos-Hemingway
Senior Manager for Marketing & Studio: Lauren McInnes
Marketing Manager: Vuyo Mhlophe
Creative Lead: Philippa Heal
Senior Art Director: Georja Romano
Senior Copywriter: Jordan Tryon
Marketing Producer: Beth Maaroganye
Production House: Egg Films
Director: Adrian de sa Garces
Director of Photography: Paul Gilpin
Art Director: Adi Koen
Production Producer: Lisa Gardner
Executive Producer: Colin Howard
Lead Actor: Arnold Akani Phuzi
Wardrobe Designer: Sylvia Van Heerden
Editing Company: Strangelove
Editor: Xander Van Der Westhuizen
Visual Effects / Post Production: Chocolate Tribe
VFX Supervisor: Rob van den Bragt
Lead Technical Director: Tiaan Franken
VFX Producer: Corlia Ohlson de Fine
Lead Compositor: Jean du Plessis
Compositor: Johan Wentzel, Jannes Hendrikz
3D Artists: Sam Visser, Brett Sinclair, Jesse Sumares, Orlando Camina, Jay Sheldon, Roche Staats, Jandre van Heerden, Wesley Matthews
Motion Capture On-Set Supervision: Rob van den Bragt, Tiaan Franken
Live Shoot On-Set Supervision: Stuart Wilson
Colour Grading: Nic Apostoli
Legal and Business Affairs Manager: Nosipho Maketo-van den Bragt
Motion Capture Studio: Mocap South Africa
Studios for Live-Action Shoot: Cape Island Studios
Sound Design and Final Mix: Audio Militia
Music Rights and Licensing: Audio Militia
Genres: Animation, Visual VFX
Categories: Media and Entertainment, Streaming ServicesChocolate Tribe, 25 days ago