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Due to a cultural heritage, many people in the world wash their clothes in the rivers. In Peru, this tradition is attributed to its Inca origin, and doing so is also an opportunity for socialization among the women of the villages. Unfortunately, the soap they use contributes to the contamination of the river on which they depend. 


Therefore, ANDEA (water brand of Cusco) and its creative agency Fahrenheit DDB, decided to draw upon the thousands of people who wash clothes in the rivers to begin a decontamination process. After months of research together with Cirsys (a Peruvian innovation start-up), they found a microorganism capable of feeding on pollutants from the river. Introducing them in bars of soap, they created “AWA: the soap that cleans the rivers.

More information:

Client: Andea

Creative Agency

Creative Agency: Fahrenheit DDB

CCO : Ricardo Chadwick

CEO: Alberto Goachet

General Creative Director: Sergio Franco Tosso

Creative Director/ Head of art: Luciano Leone

Creative Director: Mauricio Loredo/Gonzalo VeraTudela

Copywriter: Gonzalo Pazos

Art director: Angelo Gonzales

Creative Technologist: Kenny Quiroz

Art director: Carlos Hildebrant

Account Director: Fabianna Pezzia

Account Supervisor: Anais Mercado

Account Executive: Vania Toledo

Production Manager: Vanessa Diaz

Agency producer: Techi Mory

Producer team: Mateo Arrieta, Carolina Chavez

Technological Development: Cirsys .

3D Design: Emilio Llerena

Line Producer: Del Mate Producciones

Post Production: Jorge Luis Aviles Fahrenheit DDB

Post Production: Wawin

Post Production. Armando Sipan/ Lunatic

Music: Pelo Madueño

Film Production: Fahrenheit Content

Fahrenheit DDB, 5 months ago