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Awa

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Due to a cultural heritage, many people in the world wash their clothes in the rivers. In Peru, this tradition is attributed to its Inca origin, and doing so is also an opportunity for socialization among the women of the villages. Unfortunately, the soap they use contributes to the contamination of the river on which they depend. 

 

Therefore, ANDEA (water brand of Cusco) and its creative agency Fahrenheit DDB, decided to draw upon the thousands of people who wash clothes in the rivers to begin a decontamination process. After months of research together with Cirsys (a Peruvian innovation start-up), they found a microorganism capable of feeding on pollutants from the river. Introducing them in bars of soap, they created “AWA: the soap that cleans the rivers.

More information: www.proyectoawa.com

Client : Andea

Creative Agency

Creative Agency: Fahrenheit DDB

CCO: Ricardo Chadwick

DGC: Sergio Franco

Head of Art: Luciano Leone

DC: Mauricio Loredo / Gonzalo Vera Tudela

Creative Copywriter: Gonzalo Pazos

Art Director: Angelo Gonzales

Creative Technologist: Kenny Quiroz / Carlos Hildebrandt

Technological Development: Cirsys

3D Design: Emilio Llerena

CEO: Alberto Goachet

Brand Director: Fabianna Pezzia

Brand Supervisor: Anaís Mercado

Brand Executive: Vania Toledo

Production Director: Vanessa Díaz

Production Supervisor: Techi Mory

Producers: Carolina Chávez / Mateo Arrieta

Film Production Company: Fahrenheit Content

Line Producer: Del Mate Producciones

Post-Production: Jorge Luis Avilés / Wawin / Armando Sipan de Lunatic/ Tunche Post

Music: Pelo Madueño

Fahrenheit DDB, 25 days ago