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Ride With Confidence

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Product launch film and wider campaign

Shot in London over two days, we handled everything from concept through to delivery – including reversioning for global markets. Part of a wider launch campaign that included photography, CGI films and global reversioning. 

We created a bespoke, bike-mounted camera rig to capture the product in situ (rather than using GoPro), alongside a specialist tracking bike to capture the riding shots. Had a lot of fun shooting this one!


Advertiser: Vodafone Smart Tech


Creative Agency: &FRIENDS

Creative Lead: Harry Woulds

Executive Creative Director: Matt Carroll

Creative Director: Mark Jewitt

Production Company

Production Company: &FRIENDS

Director: Andrew Telling

Executive Producer: Alessandra Peretti

Producer: Harvey Palmer


Music Company: Father

Genres: In-camera effects, Music & Sound Design, People, Action

Categories: Consumer Electronics, Mobile Devices

&Friends, 5 months ago