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White Ribbon "Day After Day"

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White Ribbon's PSA "Day After Day" is the latest collaboration of editor Michelle Czukar and director Hubert Davis. ⁣

The film shows us a man buckling under the stresses of lockdown life. We hear his voice saying that he feels "trapped" and has "no way out". Then we switch to his partner's perspective who uses the same words to describe her current state. She, like many women across the country, is taking the brunt of her partner's negative emotions as a pattern of abusive behaviour. Day...After...Day. ⁣

This PSA is a call to action for men to reject gender-based violence and commit to change. We're so proud to have been a small part of this campaign and in spreading awareness.⁣

Please note: It shows violence and abuse, and may be triggering to some.⁣

Client

Brand:  White Ribbon

Title: Day After Day

Editorial

Editorial Company: Rooster Post
 Production

Editor: Michelle Czukar

Assistant Editor: Sarah Carlisle


Editorial Executive Producer: Samantha McLaren

Production


Production Company: Untitled Films

Director:  Hubert Davis

Director of Photography:  Kiel Milligan

Line Producer: Ian Fingland


Executive Producers:  Lexy Kavluk / Peter Davis / Tom Evelyn

Agency

Agency: Bensimon Byrne

Executive Creative Director: Joseph Bonnici

Creative Directors: Debbie Chan / David Mueller

Copywriter: John Pavacic

Producer: Michelle Pilling

Business Lead: Marli Bennett

VFX & Online

VFX & Online Company: Fort York VFX


Online Artist: Luke White

Online Assistant: Kevin Asis


VFX Producer: Tess Kennedy

VFX Executive Producer: Erica Bourgault-Assaf


Colour

Colour Facility:  Alter Ego 


Colourist: Conor Fisher

Assistant Colourist: James Graham

Colour Producer: Spencer Butt

Music & Audio

Music & Audio Company: Berkeley Inc.


Music & Audio Creative Director:  Jared Kuemper

Genres: Choreography, People, Storytelling, Drama

Categories: Awareness, Corporate, Social and PSAs

Rooster Post Production, 5 months ago